Travel is indeed back in a big way and Americans are aching to get out there. In an April study, Travelocity discovered that 70% of people...
Travel is indeed back in a big way and Americans are aching to get out there. In an April study, Travelocity discovered that 70% of people plan to take a vacation this year. With that, the complexities and pressure to plan the perfect trip can become overwhelming. Where should you go? Do you have time to plan? How do you find the right destination for the whole family? Now, compound those questions with post-lockdown anxiety. Many families are putting off planning their vacations to another day…then another and another. With that in mind, Travelocity has launched a new fully integrated, multicultural, and multi-language campaign in partnership with its new agency of record, Doner, aimed at giving families the confidence they need to finally take that vacation they’ve been putting off.
“Seize your Someday,” or Algún Día Es Hoy,” shows families in a variety of scenarios on why they may put off traveling for another day – whether it be the uncertainty of planning and executing the perfect trip or not having enough time to find one that fits their unique needs – and empowers customers to get out there and travel. In one, a family of six – parents, kids and grandma – arrive at a romantic hotel room scattered with rose petals. Not quite what the trip they had planned. Another spot features a mom trying to plan a girl’s trip, but continuously gets interrupted by work. In each of the spots, The Roaming Gnome emerges to underscore how travel planning doesn’t have to be an eternal loop of balancing schedules, budgets, everyone’s wants and needs. Travelocity gives families the tools to confidently book the trip that they want.
The campaign will run nationally across TV, OTT, organic, and paid social, including Instagram, Facebook, YouTube and Spotify in both Spanish and English. It is built for a General Market and Latino Family traveler audience and marks the first work coming out of the AOR relationship between Travelocity and Doner.