French cinemagoers get the chance to stretch their legs with LeBron James and the Looney Toons basketball players! To celebrate the relea...
To celebrate the release of the movie, Space Jam - A New Legacy, Warner Bros. and We Are Social in France are transforming traditional billboard spaces into real basketball baskets in the street and outside cinemas.
"What's up dunker?" asks the poster, featuring the Looney Toons and LeBron James – turning the billboard into a real basketball court integrated into its urban environment.
The new campaign was created by global socially-led creative agency We Are Social in collaboration with JCDecaux, Blue and TalentGroup.
"Space Jam - A New Legacy" opens in France on July 21.
Agency - We Are Social
Creative Director - Nicolas Duménil
Senior Art Director - Paul Grange
Senior Copywriter - Simon Rizo
Junior Art Director - Léo Lamarre
Junior Copywriter - Martin Fauveder
Head of Production - Cécile Ousset
Head of Gaming & Social Entertainment - Fabien Gaëtan
Group Account Director - Vanessa Sayarath