Dutch skater Ireen Wüst recently won a gold for her fourth Olympics in a row at the 1500m event at Pyeong Chang Winter Olympics. This makes...
Dutch skater Ireen Wüst recently won a gold for her fourth Olympics in a row at the 1500m event at Pyeong Chang Winter Olympics. This makes her the most successful Olympic speed skater in Olympic history!
Watch Toyota and Amsterdam ad agency Etcetera’s Start Your Impossible TV Commercial featuring Ireen Wüst talking about her ‘impossible’ – which is not becoming the best, but rather remaining the best.
Credits Toyota Start Your Impossible Campaign (the Netherlands)
CLIENT: Toyota / Louwman & Parqui B.V.
General Manager Marketing & Communication: Willem Verschuur
Marketing & Communicatie Manager: Martijn van de Ven
Campaign Managers: Nicole Groeneveld, John de Wit
Manager Press & Public Affairs: Guido Roozekrans
AGENCY: ETCETERA Amsterdam
Executive Creative Director: Ben Imhoff
Creative Director: Tolga Büyükdoganay, Raymond van Schaik
Art director: Maarten Reynen
Senior copywriter: Michiel Otting
Business Director: Martin Stiemer
Producer: Marcella Beekman, Remko Esser
Strategy partner: Frank Huiberts
Strategy director: Job Koopman
Design: Lynnet Wams
PRODUCTION COMPANY: KAAPS B.V.
Director: Eelco de Winter
DOP: Frank Borghstijn
Cameraman: Ward Brandsma & Karel Schepp & Olaf Tijhuis
Producer: Anne Lieve Steendijk
Sound: Erik Thomassen, Sound: KLEVR: Alan van Ramshorst & Lennart Kleinen
Drone operator & cam pilot: Marvin Dechene, Daan Hartge
Grading: Karel Schepp, Gaffer: Joris Luchtigheid, Best boy: Sean Vogel & Matthijs Kardoes,
Assistant DOP: Rick van Oers,
Grip: Nick van Galen
Make-up: Annelies Bastemeijer
P.A.: Julie dekker & Nathalie Tangkau
More about Toyota:
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries.
More about Etcetera:
Etcetera is ‘remarkably effective’ and uses sensational ideas to get brands and people moving Ideas that are talked about at parties, on social media and in the newspaper all over the world.