Honey Birdette, fashion industry, controversial ads, lingerie, Santa Claus, Sorry Kids We Gave Santa the Night Off
Honey Birdette is an Australian lingerie brand that's not shy on being controversial with their advertising campaigns. The latest controversy surrounding the company focuses on it's latest video spot which sees a group of scantily clad lingerie models posing with Santa in various suggestive poses while a remix of the Burl Ives classic, 'Have a Holly Jolly Christmas' plays in the background.
The campaign also features print ads featuring the same near naked models and Saint Nick plastered on store fronts in high traffic Australian shopping centres, which has drawn the ire of enraged parents everywhere for being too suggestive. An online petition, which has garnered more than 56,000 signatures has called on the retail giant to remove the offensive advertisement in one of its store fronts, which is displayed 10 metres from the children's photo stand. The company's Facebook page has also received more than a few complaints from people who disapprove of the ad. See the video spot below, which you are warned is NSFW and features women in lingerie making sexually suggestive poses.
About Honey Birdette
Honey Birdette is an Australian luxury lingerie and lifestyle brand with a unique offering of high-end lingerie and premium bedroom accessories.