Apple, Sway, technology, Christmas Commercials, iPhone X, AirPods
Apple continues it holiday tradition of delivering heartwarming Christmas ads with this year's spot called Sway, which was just released on November 22nd.
The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. During her dramatic escape from reality, she runs into a man who catches her in his arms. After she shares one of her Airpods with him, he is also inspired by the music and they continue to dance as a duet. Traveling through the snow, they use car tops, bridges and even a wall as props to dance upon. Like these two strangers have moved each other, Apple encourages customers to move someone this holiday.
What's the Song in This Ad Campaign? It's “Palace” by Sam Smith. Available now on Apple Music.