Walmart has really stepped up when it matters most. It's launched a simple, yet powerful PSA called 'That's Texas,' which ...
Walmart has really stepped up when it matters most. It's launched a simple, yet powerful PSA called 'That's Texas,' which has this very simple message... To the Lone Star State, you are not alone. And a thank you to the impressive twenty-five million plus dollars that people raised for Harvey relief through Walmart. With a poem "That's Texas" written by Whitney Montgomery and a voice over by Friday Night Lights actor Kyle Chandler, this American company has created something that focus on the people who matter most: the victims, and those who dug deep to help.
Walmart's Commitment to Relief Efforts
Walmart and the Walmart Foundation have committed up to $20 million in support of relief efforts in response to the severe weather impacting the Gulf region. This includes $10 million focused on support of American Red Cross shelters and $2 million in support of the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation.
“Our Texas family of customers and associates are experiencing devastating impact from this storm,” said Doug McMillon, President and CEO of Walmart. “We are on the ground to help our friends and neighbors in the Gulf region, and we’ll continue to be in the tough days, weeks, and months ahead.”
“In the midst of the worst storm this region has ever seen, it is wonderful to see corporate partners such as Walmart step up and help Houstonians,” said Mayor Sylvester Turner. “We are rebuilding and with these funds we will be able to help Houstonians return to normality. I would like to thank Walmart President and CEO, Doug McMillon for his generosity and challenge others to join in this effort.”
To help those in need, Walmart is launching a customer campaign with the American Red Cross to assist with Hurricane Harvey relief. As part of the customer campaign, Walmart is matching customer donations two to one with cash and product donations of up to $10 million to support American Red Cross disaster relief. Walmart’s initial focus will be on mega-shelters, providing items to meet basic needs, such as water, infant formula, diapers, underwear and personal hygiene products. We will also aim to increase comfort in these shelters by providing items such as TVs, DVDs, games and stuffed animals for children and healthy snacks, such as fresh fruit.
Walmart and the Walmart Foundation will also give additional cash and product donations totaling $10 million to support the Salvation Army, Feeding America, Convoy of Hope, Team Rubicon and the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation, as well as other organizations assisting food distribution, sheltering and cleanup efforts.
This commitment is an increase from the previously announced $1 million of in-kind donations for immediate relief. In addition, local stores in the Gulf region have provided food, merchandise and other supplies, such as baby formula, batteries and kayaks to first responders, the National Guard, police and fire departments, churches and shelter organizations. Additional relief efforts include:
Working to open our affected stores as quickly as possible. Texas is home to nearly 600 Walmart stores and Sam’s Clubs serving millions of customers and employing more than 169,000 associates. As of this release, 45 stores in affected counties have been reopened.
Walmart will continue to deliver water and emergency supplies to the areas in greatest need throughout the region; including cleaning supplies, pet food, batteries, diapers, baby formula, hand sanitizer, first aid supplies, fans, generators, candles, flashlights, propane, rainwear, tarps, gas cans and related items.
How You Can Donate...
During the campaign, customers can donate any amount to the American Red Cross at registers in Walmart stores and Sam’s Clubs or on Walmart.com and Samsclub.com. By texting WALMART to 90999 customers also have the option to donate $10 via their wireless carrier.* For every $1 donated, Walmart will contribute $2 worth of cash or, at Walmart’s option, needed product to the American Red Cross, up to $10 million. Walmart’s product contributions will be valued at Walmart’s cost. The campaign will run from August 31, 2017 through September 6, 2017. For more information, see http://www.foundation.walmart.com.
Haworth Marketing + Media (Media Agency)