Partnering with Ascensia Diabetes Care Canada, Max Domi sheds light on diabetes management with the new CONTOUR® NEXT ONE blood glucose met...
Partnering with Ascensia Diabetes Care Canada, Max Domi sheds light on diabetes management with the new CONTOUR® NEXT ONE blood glucose meter and App System.
Ascensia Diabetes Care Canada, in partnership with professional hockey player Max Domi, today announced the launch of the Light it Up campaign, designed to raise awareness of the new CONTOUR® NEXT ONE blood glucose meter and App system and help Canadians better manage their diabetes. For the third consecutive year, Domi is working with Ascensia to share his incredible story, so that it can inspire and educate Canadians about living with diabetes.
“I have been living with diabetes for almost my entire life and thanks to my family, healthcare professionals and the right tools, I have never let diabetes stand in the way of crushing my goals, says Domi. “I want all Canadians - adults and kids – living with diabetes to feel empowered to take control and not let diabetes be a barrier to their success. Partnering with Ascensia has given me the opportunity to share my story and connect with individuals from all walks of life to make a difference.”
As part of the Light it Up campaign, Domi made a surprise visit on August 24 to one of Diabetes Canada’s D-Camps called Camp Discovery, a center located in London, ON and run by Diabetes Canada that is specifically designed for children living with diabetes, for some interactive activities, fun diabetes education and autograph signing. Diagnosed with type 1 diabetes (T1D) at the age of 12, Domi is active on and off the ice and is a passionate leader in the diabetes community, motivating Canadians with diabetes to achieve their dreams and live remarkable lives.
“We couldn’t be happier to be part of the Light it Up campaign with Max,” says Rick Blickstead, President and CEO, Diabetes Canada. “Having Max visit Camp Discovery was an amazing event for the young people and an unforgettable experience. We hope that having Max share his story will inspire them to feel confident about managing their diabetes and reaching for the stars.”
There are more than eleven million Canadians living with diabetes or prediabetes and every three minutes another Canadian is diagnosed. . Chances are, diabetes affects you or someone close to you.