TBWA\Dublin has unveiled its latest campaign for McDonald’s Ireland, revealing the brand’s all new platform, Good Stories, which aims to ...
TBWA\Dublin has unveiled its latest campaign for McDonald’s Ireland, revealing the brand’s all new platform, Good Stories, which aims to establish trust for the brand across the local market with a series of stories surrounding the quality of McDonald’s food.
Launching nationwide, the ‘always on’ campaign rolled out across TV, radio, press and POS platforms in April. Part of a three-year strategy, the campaign will run throughout the year, including a number of bursts between the summer and December.
The campaign kicks off with two TVCs, shot by Rocket Science’s Declan Lowney (Father Ted, Moone Boy, Alan Partridge: Alpha Papa), telling the stories of how McDonald’s only use 100% chicken breast meat and 100% Irish beef, and nothing else, in all chicken and beef menu items.
Ad Agency: TBWA/Dublin
Senior Brand Manager: Gill Blake Swift
Marketing Director: Roma O’Connor
Creative Director: Des Creedon
Senior Art Director: Niall Staines
Group Account Director: Laura Daley
Account Director: Karen Muckian
Account Manager: Siobhan McEvoy
Producer: Alexandra Cullen
Production Company: Rocket Science
Director: Declan Lowney
Producer: Eoghan Ryan
Producer: Helen Barry Duke
Post Production: Windmill Lane