Bausch + Lomb’s Biotrue multipurpose solution has launched a third wave of digital video content as an extension of its ongoing “Biotruth...
Bausch + Lomb’s Biotrue multipurpose solution has launched a third wave of digital video content as an extension of its ongoing “Biotruth” consumer campaign. A "Biotruth moment" is a moment when people realize their contact lenses can't keep up with them, whether they're obsessed with their phones, watching the big game or swiping through dating apps
The digital video content series, created by long-time digital agency partner Digital Pulp and creative partner Sweet Sadie, uses real life, culturally relevant examples of contact lens discomfort to demonstrate that Biotrue delivers a new standard in comfort.
Bausch has been extremely successful with their ongoing Biotrue consumer campaign and "Biotrue Challenge" -- they've achieved significant momentum and growth in a flat to declining category, with 2016 YTD consumption +16%.
Ad Agency: Digital Pulp
Creative: Sweet Sadie