10,000 sheets of paper, 400 litres of ink, 1 Lewis Hamilton. The MERCEDES AMG PETRONAS Formula One Team Driver takes on the Epson EcoTank...
10,000 sheets of paper, 400 litres of ink, 1 Lewis Hamilton. The MERCEDES AMG PETRONAS Formula One Team Driver takes on the Epson EcoTank in an F1 wind tunnel.
Three-time FIA Formula One Drivers’ World Champion, Lewis Hamilton stars in a tongue-in-cheek film created with Epson. This playful piece of content has been created in collaboration with the MERCEDES AMG PETRONAS Formula One Team to mark the launch of Epson’s EcoTank printer, and aims to highlight its revolutionary refillable ink tank technology and the huge amount of ink that comes with the printers.
The benefits of the EcoTank printers – high-volume printing without the need to use cartridges - are communicated in a surprising and entertaining way in the irreverent film. It is part of a multi channel content strategy, comprising the main Lewis Gets Inked campaign film and a range of behind the scenes material.
A unique pool of talent was brought together to create Epson’s new ambitious film. Over forty people shared their expertise on the day including a special effects team, stunt supervisors, a movement specialist, lighting technicians, photographers, and more. The agencies included Citizen Films who produced, directed and shot the film, and Machine Shop, a special effects company specialising in live-action liquid effects.
Lewis Inked, behind the scenes...
Epson - Client
Maria Eagling - Marketing Director, Epson Europe
Production Company - Citizen Films
Gretchen Shoring - Producer, Citizen Films
Rollo Hollins - Director, Citizen Films
Sean Harland - SFX supervisor, Machine Shop
Jami Reid-Quarrell - Movement specialist, Freelance
Rina Yang - Director of photography, Freelance
Matthew Ford - Photographer, Freelance
images via: http://www.epson.co.uk/lewisgetsinked