A World First for French Basketball with Betclic and Marcel | AdStasher

A World First for French Basketball with Betclic and Marcel

In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quenti...

In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, featured unprecedented and immersive additional footage: one player and two referees were equipped with a mounted camera, the "Betclic Cam," throughout the match. These images were broadcast live by the official broadcasters of the event, L'Équipe channel and SKWEEK. This has never been seen before in an official match, across all sports and countries. An idea conceived by Marcel agency. 

Behind this immersive revolution is Betclic. As the title partner of the National Basketball League since 2021, Betclic's promise is to constantly innovate to offer the most intense, entertaining, and immersive experiences to sports fans. Bringing the sport to life from the inside, closer to the action, has never been done during an official competition. For this purpose, Betclic surrounded itself with experts: the company MINDFLY developed the "Betclic Cam" mounted camera, adapted here for basketball players. The National Basketball League, impressed by the initiative of its title partner, as well as the clubs involved, subsequently gave their approval to use the device during official matches. 

One player from the match, Bandja Sy (Paris Basketball), as well as two referees, were equipped with the "Betclic Cam" mounted camera, placed on their chest. This equipment allowed basketball fans (watching on their screens and/or in the stands) to follow the match, live, from the players' perspective on the court on the L'Équipe channel and SKWEEK.

Laurent BUREL, Betclic CMO states, "The Betclic Cam will make the broadcast of this match even more intense, immersive, and spectacular. This initiative perfectly summarizes what our mission is at Betclic: to innovate to offer the best possible experience to our players, and to make the sports experience even stronger for all fans."

Fabrice JOUHAUD, General Manager of the National Basketball League adds,  "We are delighted with this global initiative from our partner Betclic, which will allow us to experience our sport through a completely unique in-venue and viewing experience. I am particularly pleased because the entire professional basketball ecosystem has mobilized to propose this experiment during an official match: from our clubs to players, coaches, referees, naming partner, and broadcasters."

 

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AdStasher: A World First for French Basketball with Betclic and Marcel
A World First for French Basketball with Betclic and Marcel
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