In addition to offering its iconic physical One Show 2022 Pencils to this year’s winners, The One Club for Creativity will be the first ...
In addition to offering its iconic physical One Show 2022 Pencils to this year’s winners, The One Club for Creativity will be the first industry awards show to also mint NFTs exclusively for Special Awards winners in this year’s competition.
One NFT will be minted for each winner of a One Show Special Award, including Best of Show, Best of Disciplines, CMO Pencil, Green Pencil, Fusion Pencil, SDG Pencil, and global “of the Year” winners.
The assets are utility NFTs, which qualify the holder to a series of perks and special offers including nominations for future One Show juries, complimentary tickets to One Club events, opportunities to speak at club events, exclusive access to One Club content and Board members, and more.
“As a nonprofit organization whose mission is to support the global creative community, we are constantly looking for ways to elevate and give back to the industry,” said Kevin Swanepoel, CEO, The One Club. “Minting utility Pencil NFTs is more than just an exciting new way to celebrate the Special Awards winners. It’s also a creative new vehicle to engage the community, and a way to offer exclusive perks to creatives around the world.”
The One Club will mint the utility NFTs on the VAST platform, which is powered by Polygon, an eco-friendly Proof-of-Stake (PoS) protocol and a framework for building and connecting Ethereum-compatible blockchain networks using smart contracts.
NFTs minted on VAST are automatically “mirrored” to the wallet holder's account on OpenSea, meaning One Show Pencil NFTs can be openly traded on the secondary market via VAST or OpenSea with the same eco-friendly smart contract.
“VAST isn't a technology platform built for creatives, it’s a creative platform built with technology,” said Michael Jurkovac, VAST CEO and cofounder. “As an FCB and TBWA\Chiat Day alum, I’ve always considered The One Show to be one of the awards I valued most, so I’m thrilled to work with The One Club on this project. The One Show Pencil is also one of the most beautifully designed awards, period.”
VAST is the first premium multimedia delivery platform for buying and selling highly collectible NFTs. VAST was developed to help Creators, Influencers, and Brands build deeper engagement with their social network by launching NFT-Enhanced Content through online channels they own and control. To date, VAST has generated over 5 billion audited media impressions for content on their platform from some of the top media sites around the world – including ESPN, Vogue, Vanity Fair, GQ, Architectural Digest, and Harper’s Bazaar.
ABOUT THE ONE CLUB FOR CREATIVITY
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns, and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards is the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.