Not having it Your Way at Burger King is an emergency. And some Guests have taken to calling 911 in hopes of remedying the situation. Now t...
Not having it Your Way at Burger King is an emergency. And some Guests have taken to calling 911 in hopes of remedying the situation. Now the brand is using those calls to invite Guests to share their feedback to an audience that is genuinely interested in hearing it: Burger King itself.
The campaign redirects Guests to the Online Customer Experience Survey. Every time they make a purchase at Burger King, they can visit www.bk-feedback-eire.com
Using humor and real-life situations is not new to Burger King. The brand portrayed real restaurants on fire in their famous Burning Stores Campaign a couple of years ago. This time, ”Late Lemonade” and ”Harmful Cheeseburger” are the two executions that will roll out in different markets around the globe, starting with Ireland.
“We love getting feedback from our Guests and finding ways to improve our food and the overall experience for our Guests. When we say ‘Have It Your Way’ we truly mean it. Though giving feedback in the right channel is crucial, regardless of whether it’s negative or positive — so, we’re encouraging our Guests to speak their mind in a forum where we can best learn and truly make an impact,” said Iwo Zakowski, Global Head of Brand Marketing at Burger King.
The “911 Calls” campaign created by DAVID Buenos Aires will support the Feedback Program across the globe and throughout the year in different markets.
“These incredible real-life situations help us capture the attention of our audience to talk about something that Burger King is very interested in: their guest experience”. — Nacho Flotta and Nicolas Vara ECD’s at DAVID Buenos Aires.
To learn more, or provide feedback to Burger King Ireland, please visit this site https://www.bk-feedback-