Businesses are no longer relying on the old, traditional way of marketing instead they are increasingly relying on social media to fulfill a...
Businesses are no longer relying on the old, traditional way of marketing instead they are increasingly relying on social media to fulfill all their marketing needs. Twitter specifically is hyper-focused on conversations and communities and this is very beneficial for businesses. Twitter has over 300 million monthly users, demonstrating just how incredibly popular the platform is and apart from just being used as a social platform, Twitter can be used to successfully grow a business, fulfill certain marketing needs and it is a place that businesses can gather feedback as well as metrics to improve. One of the ways it does this is through the many growth services available, like Twesocial, which are used to quickly gain followers. If you are new to Twitter and want to know how to navigate this space for business success, here are a few guidelines.
Twitter's algorithm worked based on the relevance and popularity of a tweet. Because there are so many people tweeting at a given time, Twitter had to make the timeline an algorithm so that users don’t get overwhelmed by too many tweets on their timeline. As a business, you have to prioritize tweeting often, about 5-20 times per day is recommended. The reason why you want to tweet often is because this makes you more visible on the timeline which is what you want as a business. After all, more visibility means more chances of getting engagement and followers. You can post any type of content as long as it is relevant and aligns with your brand. Avoid hard-selling on Twitter as this does not do well and even tweet links to your website or blog posts that direct users to your site.
Step Up Your Hashtags
Twitter is the birthplace of the hashtag which is when a word starts with the “#” symbol. When you compose a tweet and you add a relevant hashtag, that tweet will appear on the corresponding hashtag page and this will result in your tweet being more visible and easily searchable. Hashtags allow people to follow a conversation and easily look up tweets regarding a certain topic. As a business, you can benefit by creating a branded hashtag which is a hashtag that you create that is exclusive to your business. The hashtag that you create should be relevant to you and your niche. This benefits you by increasing engagement rates as well as brand awareness. Hashtags are an easy way for people to get in contact with your business on social media.
Follow the Conversation
Conversations are very important on social media because this, together with finding your niche, can keep your name relevant and circulating on the Twitter streets. As a business, you need to gather feedback from your audience because you need to know what works for you and what doesn’t based on your audience's reaction. You can use feedback to improve your social media strategy and make it more effective. None of this information would be attainable without conversations on social media.
Engagement is important and it is what drives an account of social media and Twitter is no different. There are many different ways in which you can engage on Twitter including:
- Replying to tweets
- Commenting on tweets
- Liking tweets
- Replying to direct messages
It is important to engage with your audience because this is how a relationship is formed. By engaging with your audience, trust and loyalty are established which is important for your business and will benefit you in the long run. Engagement also means increased brand awareness, more visibility on the timeline, and more followers which is great because more followers = more potential customers.
Every social media platform is divided into different niches and Twitter is the same. Niches are very important on Twitter. A niche is a community of people who share similar interests for example fashion, beauty, sports, or parenting. Niches are a tight-knit community and it is in your best interest to establish your niche and then engage with people who are within your niche. You should focus on your niche because those are the people who are likely to support you the most on social media so create content with your niche in mind.