TikTok has become the new go-to social media platform and this platform allows users to post short videos where they can express their creat...
TikTok has become the new go-to social media platform and this platform allows users to post short videos where they can express their creativity to the fullest. You can upload any type of content that you want people to see and this app has grown to become one of the most popular social media platforms in the world used by ordinary individuals as well as brands and businesses. This dynamic app provides an opportunity for marketers to connect with their audiences on a very personal level while at the same time reaching their target audience. Marketing on TikTok requires careful consideration and if you are wondering how to promote your brand or business on this app, here is everything you will need to know about TikTok marketing and whether or not this platform is good for marketing.
TikTok is a great platform that allows organic marketing which is marketing that does not require any hard selling or paid ads and sponsored posts. Organic marketing happens when you post consistently and engage with your audience to establish your brand awareness and get people to recognize your brand. Organic marketing is good because it is free and effective compared to other forms of marketing. Examples of organic marketing include unpaid posts, organic growth services like TokUpgrade that make it possible to essentially buy TikTok followers using organic engagement, and user-generated content and on TikTok, you will find video content that caters to many different niches from comedy skits, dance routines, cooking and make-up tutorials.
A Massive Audience
Over 1 billion people are using the TikTok app monthly, demonstrating the massive popularity of this app. As a business or a brand, there are no downsides to this massive audience that you have access to at your fingertips. A large audience means that you have the potential to create massive brand awareness and attract an abundance of new customers. It also becomes easier to grow your TikTok account because with effective marketing and consistency, you can gain more followers and generate good engagement which will result in more visibility for you on the app and all this will come back to your business positively.
Social media gave birth to the influencer and even though TikTok is a newbie, there are tons of influencers on the app, 3.1 million to be exact. TikTok partners with businesses and brands to promote products and services for a fee and it is in your best interest to collaborate with them because they have a large following that is also very loyal and having them promote your product or service to their followers will result in new potential customers for you as well as more brand awareness and new followers are guaranteed. Influencers have the power to influence their followers and they are in the business of recommending products and services on their page so you should definitely be taking advantage of influencers on TikTok, just make sure that the influencer you select represents your niche and aligns with the values of your brand or business.
Advertising is Available
Just like every other social media platform, TikTok gives you the option to advertise on the app. There are many types of advertisements that you can use including:
- In-feed ads: these are ads that are displayed in the news feed while users scroll down their “For You Page”.
- Brand takeover ads: these are ads that pop up as soon as users open TikTok.
- Branded hashtag ads: this is a particular type of content that is posted with a defined hashtag and these show up at the top of the discover page.
- Branded effects ads: this is an ad created by a business that includes a customized filter.
Using TikTok ads helps you reach a wider audience and increases your brand awareness while also welcoming new customers.
To answer the original question asked: TikTok is the next big thing! The platform is fun and you often catch yourself scrolling for much longer than you probably should because it is so engaging. For businesses, TikTok is a great place for organic marketing, reaching a massive audience, partnering with influencers to increase brand awareness, and advertising using their many advertisement options.