Parents know their kids play. But few realize why, and that play may be one of the most important things their children do. This is the narr...
Parents know their kids play. But few realize why, and that play may be one of the most important things their children do. This is the narrative that Executive Director of the Providence Children’s Museum, Caroline Payson, hopes to spread through her community.
Payson explains, “The things kids do and are exposed to when they’re young have tremendous effects in the years to come. Play shapes their ability to process ideas, solve problems, handle emotions, and negotiate with peers.”
This inspiring vision of play guided NAIL Communications when tasked to refresh the Providence Children’s Museum.
“The more we dug in, the more we came to appreciate how crucial and multi-dimensional play actually is,” says NAIL creative partner Brian Gross.
“Traditionally, businesses need one logo. But as we dug in and began to understand the importance of play’s many faces, we realized that Providence Children’s Museum needed more logos. 18 to be specific,” he adds.
The 18 unique “PCM” anagram designs were created featuring the distinct feats of imagination and the way play can be embraced by children. This new identity can be seen inside the Children’s Museum as well as their new website, developed by Imaj Associates.
Payson says, “This rebrand is just one of several steps the museum is taking to better deliver the critical importance of play to Rhode Island. The play decisions we make for our children today determine the adults they become tomorrow.”
CD: Brian Gross + Alec Beckett
AD: Myles Dumas
Designer: Meagan Ducharme
Strategy: Stephen Fitch
Managing Director: Jeanette Palmer
Account Manager: Stephen Fitch
Project Manager: Ryan Garber + Harley Wood
Web Design and Development: Imaj Associates
The Providence Children’s Museum serves children and adults of all backgrounds and from all communities. Its focus is on children, ages 1 to 11, and the adults who care for them by presenting hands-on, play-based exhibits and programs that explore arts, culture and science, technology, engineering and math.
Headquartered in Providence, R.I., NAIL, is a creative consultancy specializing in advertising, design and branding communications for a roster of clients including Hyperlite, Lifespan, CollegeBound Saver, Navigant, and HopeHealth.