For over 125 years, the Floating Hospital for Children has provided critical pediatric care for families living in the Boston, Massachuset...
To give the hospital the opportunity to re-introduce itself to the community, they have decided to change their name from Floating Hospital for Children to Tufts Children’s Hospital.
This new campaign from Nail Communications aims to position the hospital uniquely in the market by putting a spotlight on their unique approach to treating childhood disease. “This sophisticated, intimate approach means that when Tufts Children’s Hospital treats childhood disease, they are determined to do more than simply cure the disease. Their goal is to preserve the childhood,” notes Nail Communications Creative Partner Alec Beckett.
This simple idea is at the core of the campaign that launched this month and will run through November on TV, radio, billboards, social and digital platforms.
Part of a renowned academic medical center, Tufts Children’s Hospital handles some of the most complex and difficult cases in New England. Its relatively small size (104 beds) allows a level of intimate, personal care that is unusual for a hospital with its pedigree and resources.
Producer: Jaki Selwyn, Nail Communications
Art Direction: Sam Holland, Nail Communications
CD: Alec Beckett, Nail Communications
CW: Alec Beckett, Nail Communications
Editor: Justin Poirier Editor
Videographer: John Correira
Director (Archive Footage): Matt Rainwater
Audio Engineering: Tom Love
Audio Producer: Lizzi Weinberg, Nail Communications
Color: Rob Bessette, Finish Boston
Headquartered in Providence, R.I., NAIL, www.nail.cc, is a creative consultancy specializing in advertising, design and branding communications for a roster of clients including Hyperlite, Lifespan, CollegeBound Saver, Navigant, and HopeHealth.