The prestigious Marketing Hall of Fame will host “ Marketing Hall of Fame Speaks: Bringing the Future Forward ”, a special free onli...
The prestigious Marketing Hall of Fame will host “Marketing Hall of Fame Speaks: Bringing the Future Forward”, a special free online event featuring some of the world’s most brilliant marketers speaking on the new future of marketing in light of the global pandemic.
Speaking live at the free October 29 event, happening 2:30-4:00 pm EDT, will be a panel of five legendary Marketing Hall of Fame laureates: Shelly Lazarus, chairman emeritus, Ogilvy (inducted 2015), former P&G CMO Jim Stengel (2017), author Seth Godin (2018), Ann Lewnes, EVP/CMO, Adobe (2019) and former Unilever chief marketing and communications officer Keith Weed (2019).
They will offer their unique commentary and insights into the future of marketing during these challenging times and take questions from global participants online.
This event will also feature video clips on the same topic from a range of other Marketing Hall of Fame honorees, filmed during their acceptance speeches at induction ceremonies over the years.
These will include thoughts from academic and author David Aaker, former Facebook CMO Gary Briggs, Patagonia founder Yvon Chouinard, Dentsu Aegis global CEO Wendy Clark, TBWA chairman Lee Clow, R/GA founder/executive chairman Bob Greenberg, former IMB VP Jon Iwata, MetLife EVP/global CMO Esther Lee, author Al Ries, former Allstate, Coca-Cola and Subway CMO Joe Tripodi, former Unilever chief marketing and communications officer Keith Weed, academic and author Jerry Wind and others.
“Marketing Hall of Fame Speaks: Bringing the Future Forward” takes place online on October 29, 2020, 2:30-4:00 pm EDT. Register here for this free event.
“The Marketing Hall of Fame’s purpose is to help build marketing’s future by recognizing our most admired colleagues for the brilliant ways in which they have advanced our profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and president, Brand Consulting, Ogilvy. “This event is in perfect sync with that mission, as these honorees will address the most critical issues facing marketers today and tomorrow in our changed world.”
“This online event extends the Marketing Hall of Fame brand to a global audience, providing a forum for our extraordinary inductees to offer their insights on how we all need to think about the future of marketing in our new reality,” said Robert Kahn, Marketing Hall of Fame co-chair, a past AMA New York president and SVP, Global Business Development, Elateral. “We’re proud to bring these legends of marketing together in what promises to be a unique dialogue between themselves as well as our international audience.”
The Marketing Hall of Fame was established by the American Marketing Association New York to inspire and celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.
The annual honor is determined by an open public nomination process and subsequent voting by more that 250 top marketers in the Marketing Hall of Fame Academy. It is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.
The annual Marketing Hall of Fame announcement and in-person induction ceremony in New York was postponed this year due to the pandemic, and is scheduled to resume in Spring 2021.