Very few shapes in the world are as recognizable as the Coca Cola bottle : so iconic that our brain needs very little clue to feel it. And ...
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.
Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
CEE Executive Creative Director: Davide Boscacci
Associate Creative Director/Copywriter: Stefano Zanoni
Creative Supervisor/Art Director: Roberto Ardigò
CEE Regional Client Lead: Lorenza Montorfano
Client Service Director: Benedetta Virga
Group Account Director: Mirjana Slavkovic
Account Supervisor: Alberto De Simone
Art Buyer: Caterina Collesano
The Cola Cola Company:
Content Excellence team CEE Business Unit: Desirée Ferrari, Laura Legrenzi, Camilla Zanaria
Marketing director CEE Business Unit: Romain Mallard
Integrated Marketing Experience director CEE Business Unit: Dimitar Andonov
Marketing team Romania: Corina Rijnita, Iuliana Nedelcu, Miruna Smeureanu, Giulia Burlui
Marketing team Bulgaria: Svetlana Dimitrova, Eliza Grancharova