Breaking this month, new TV, radio, digital and newspaper advertising from FirstBank , Lakewood, Colo., aims to build donations for “ Col...
Breaking this month, new TV, radio, digital and newspaper advertising from FirstBank, Lakewood, Colo., aims to build donations for “Colorado Gives Day,” December 10, on which Coloradans are urged to support any of the hundreds of Colorado local nonprofits registered with coloradogives.org. The campaign was created by advertising agency TDA_Boulder, Boulder. It has no commercial objective other than local public service.
Rather than describe all the deserving causes to which one might give, the campaign focus is on a rather undeserving charity recipient, Fred Benenson, who pulled in $3600 in crowd-funding to publish “Emoji Dick,” which is Herman Melville’s classic, translated into emoji. After proudly describing his completed project, Benenson reluctantly admits what a good many viewers might already be thinking: that they could probably find more useful and more worthy causes to give their money to.
The TV runs on ABC “Channel 7” Colorado (broadcast and digital). Additional suppport advertising includes statewide radio :30 and :15s, in English and Spanish, newspaper full pages and digital banners.
FirstBank is a division of FirstBank Holding Company, Lakewood, Colo., privately held and majority owned by its management and employees. It is Colorado’s largest locally owned bank, with additional locations in California and Arizona. efirstbank.com
TDA_Boulder, in Boulder, Colo., which was named this month by Outside magazine as the nation’s number 1 “Best Place to Work,” is an independent advertising agency with other clients including Daiya Foods, Post Brewing, Copper Mountain, National Golf Foundation, Justin’s Nut Butter, Ascent Protein, and Patagonia. tdaboulder.com
Client: FirstBank, Lakewood, Colo.
Agency: TDA_Boulder, Boulder, Colo.
Goal: Public service. No commercial objective.
Brief: Generate donations for “Colorado Gives Day,” December 10, on which Coloradans are urged to support their choices from the hundreds of Colorado local nonprofits registered with coloradogives.org
Lead execution: “Emoji Dick,” TV:30
Publisher translator Fred Benenson describes his successful effort to crowd-fund “Emoji Dick,” which is Herman Melville’s classic, in emoji. Benenson half-heartedly allows that you could probably find more useful and more worthy causes.
Media: ABC “Channel 7” Colorado broadcast and digital
Additional support: Statewide radio :30 and :15s, English and Spanish, Newspaper full pages, Digital banners
ECD: Jonathan Schoenberg
CDs: Alex Rice, Jeremy Seibold
AD: Brooklyn Cochran
CW: Kyle Honeycutt
Account Director: Paul Siegel
Account Coordinator: Megan Cavanaugh
Prod. Co.: Hobnob, Los Angeles
Director: Magellan Rubin
Exec Producers: Dennis Di Salvo, Jonathon Ker
Line Producer: Jen Ryan
Post: Wild Manor, Boulder
Exec Producer: Lennon Barnica
Producer: Kate Swenson
Editor: B Stover
Sound: Coupe Studios, Boulder
Executive Producer: Eric Singer
Producer: Libby Clearfield
Engineer: Alex Hawley
Animation: MakeFX, Kailua Kona, Hawaii
Animators: Rusty Ippolito, Valerie Delahaye
Music: APM Music, Hollywood
Client EVP Marketing: Gordon Banks
Client Marketing Mgr: Charlie Wright