Vilnius is the new Lapland, claims a recent Christmas advertisement. According to a commercial clip, released by Go Vilnius (previously i...
Vilnius is the new Lapland, claims a recent Christmas advertisement. According to a commercial clip, released by Go Vilnius (previously in the news for its “Vilnius - the G-spot of Europe” campaign) and telecommunications provider Tele2, the Lithuanian capital has all the attributes necessary to be given the name of the Christmas town.
The humorous ad presents the national dessert Šakotis (traditional tree cake) as the Santa’s cake due to its similarity to a Christmas tree, the Lithuanian basketball team is mistaken for Santa’s elves, while Vilnius symbol - the Gediminas tower - becomes Santa’s castle. One of the suburbs of the city - Santariškės - is, due to its name, attributed to be the neighborhood of Santa Claus.
By using a commercially-made TV ad as an official Vilnius Christmas commercial, the city is leading by example to show that municipalities and businesses can successfully collaborate in attracting tourists to the city.