Myer Australia has launched its 2019 Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning S...
Myer Australia has launched its 2019 Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning Stocking.
The new campaign recognizes the unique nature of Christmas in Australia as most Australian families aren’t at home on Christmas Day. Instead, most are spending the day at the beach, a campsite, a holiday house, or visiting family and friends. All of which makes Santa’s job of delivering presents to Aussie kids quite difficult.
With that in mind, this year, Myer is celebrating the Aussie Christmas, wherever it happens to be, with a new campaign spearheaded by Clemenger BBDO Melbourne called, “Christmas is where we are”.
Myers' Christmas ad features the story of Sally, a young girl whose family are going away at Christmas who is grappling with the important question of 'How will Santa find me?'
Myer and Clemenger BBDO Melbourne have answered this question for Sally and all Australian kids, with an innovative solution, the Myer Global Positioning Stocking. A product that ensures Santa can find everyone this Christmas.
The Bluetooth-enabled stocking pairs with a mobile device or tablet and includes a treasure trove of festive features, including:
- An interactive map for kids to explore, allowing them to follow Santa’s journey on Christmas Eve.
- A platform for children to communicate directly with Santa, ensuring those important letters and messages arrive on time.
- Integration with Myer’s full range of toys to help create the ultimate Christmas wish list.
- An illuminated Christmas countdown via twinkling LED lights on the stocking that change nightly in the lead up to Christmas.