Brand: FDJ – LOTO Title: The Milk Bottle The Context: FDJ relaunches Loto with a new formula which should inspire (again) the Frenc...
Brand: FDJ – LOTO
Title: The Milk Bottle
The Context: FDJ relaunches Loto with a new formula which should inspire (again) the French to play. And to inspire (again) the desire to play, the Loto no longer shows us dreams but the lives of players, before they become winners. With this new campaign, "More than stories of millions, millions of stories" with a new tone, Loto highlights the true stories of people whose lives have changed thanks to Loto.
The Concept: This true story of Loto winners tells a unique way to choose your numbers. In this film we follow the moment when Chloé and Maxime* will choose the numbers that will allow them to win more than 3 million euros in March 1999, by playing the barcode numbers of a bottle of milk. From the dairy to the kitchen table, the film traces the journey of this bottle of milk that changed the lives of Chloé and Maxime, then students. While he is having breakfast, Maxime is about to fill out a Loto ticket but struggles to find numbers to play. His eyes then rest on the milk bottle on the kitchen table; that's how he came up with the idea of playing the barcode numbers. This amazing combination allowed them to win the jackpot of more than 3 million euros.
This 30-second advertising film made by Havas Paris will be broadcast on french television from 2 to 17 November, and will be available on other display and digital media.
Advertiser: FDJ - Loto
Marketing Director: Olivier Pribile
Budget Officer: Julie Mulliez, Camille Jalon, Fiona Renaud
Creative Agency : Havas Paris
Media Agency : Havas Media
CCO: Christophe Coffre
Creative directors: Guillaume Blanc, Florian Roussel
Copywriter: Antoine Palle
Art Director: Alfred Pelamatti
Account managers : Fabrice Conrad, Aurélien Pernot, Marine Biette, Agathe Pannaud, Karen Elalouf
TV Producer: Julie Malet
Press relations: Forence Moizan
Havas media: Géraldine Pierrot, Nicolas de Vulpian
Production : Stink films
Director : NAN
Production manager : Anthony Piotraut
Producer: Greg Panteix
Post-Production manager: Mélanie Teixeira
Post production: HRCLS
Editor: Edouard Mailaender
Calibration: Bertrand Duval
Sound production : HRCLS
Film music: "All I want is you" performed by Barry Louis Polisar
Sound producer: Ivan Jovanovic
Published: November 2019