The new "Stream + Control + Share" campaign is the latest offering from M&C Saatchi LA in a continued partnership with VIZIO...
The new "Stream + Control + Share" campaign is the latest offering from M&C Saatchi LA in a continued partnership with VIZIO, one which includes past campaigns such as the 2018 “Kyber Dust” commercial celebrating the Star Wars: The Last Jedi tie-in. The digital media campaign showcases VIZIO’s integration with Apple Airplay 2 and HomeKit and celebrates the simplicity and ease with which people enjoy unique entertainment experiences.
VIZIO is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its VIZIO SmartCast TVs. The integration enables VIZIO customers to stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their VIZIO SmartCast TV, while the HomeKit integration allows for seamless smart home control. This innovation makes it simple for customers to control their content, home and work environments, and entertainment experiences in a way that is intuitive and easy to use. It is this easy, intuitive control that provided the inspiration for the creative campaign, with each piece of content bringing to life the expanded VIZIO SmartCast TV experience.
“Everything we do at VIZIO is focused on providing an enhanced entertainment experience for VIZIO customers – including our integrations with Apple AirPlay 2 and HomeKit now available across our VIZIO SmartCast TV collection. We are excited to partner with M&C Saatchi LA to bring the “Stream + Control + Share” campaign to life and showcase VIZIO SmartCast technology in a natural and fun way,” said Robynne Curry, Senior Director of Product Marketing at VIZIO.
“VIZIO has always been an industry leader, and their integration with Apple AirPlay 2 and HomeKit is just the latest example of that,” says Maria Smith, Executive Creative Director at M&C Saatchi. “We were incredibly excited to help bring this innovation to life in a way that was fun and relatable.”
Creative Agency: M&C Saatchi LA
Managing Director: Rebecca McGough
Creative Director: Norman Brown
Senior Copywriter: Julie Winch
Art Director: Victor Bernedo
Account Director: Jessica Gorelick
Account Coordinator: Sabrina Ballard
Director of Content Production: Tara Poynter
Production Company: DPM Projects
EP: Kesshann Cortez
Director: Cali Bondad
Director of Photography: Justin Kane
Editorial: M&C Saatchi LA
EP: Tara Poynter
Senior Editor: Daniel Roman
VFX: Massive Assembly
Producer: Amber Ventris
Artist: Jason Yeh
EP: LaRue Anderson
Producer: Stephanie Schaldenbrand
Colorist: Quinn Alvarez
Audio: Margarita Mix
EP: Whitney Morris
Engineer: Jeff Levy