Check out this ♻ version of the #bottlecapchallenge for Coca-Cola When you recycle your empty bottles, remember to keep the cap on! #chal...
Check out this ♻ version of the #bottlecapchallenge for Coca-Cola— Jofra Archer (@JofraArcher) July 19, 2019
When you recycle your empty bottles, remember to keep the cap on!#challengeaccepted #recycle #cricket #ad pic.twitter.com/gxU5FRB2Cq
#thebottlecapchallenge is the latest social viral craze that has taken the internet by storm the last few weeks. This was a great opportunity to position Coca-Cola in the centre of a key culture moment and promote a sustainability message about recycling bottles at the same time. Bottle caps are a major contributor to pollution in the ocean and are among the top five most commonly found items of litter on beaches worldwide.
Off the back of the success of the world cup cricket, UM was able to secure Jofra Archer, one of the hottest young cricketers trending on the internet to help promote the message with a special twist on the challenge – to bowl the bottle cap lid off! The video was posted on Instagram and Twitter on Friday 19th and has already picked up 444K views on Insta and 324K views on Twitter with 26K likes.
Advertiser: Coca Cola
Sector Food and Drink