For some people, the fast life that comes with working in a creative agency gives them energy, but for others, it’s draining. What’s the al...
For some people, the fast life that comes with working in a creative agency gives them energy, but for others, it’s draining. What’s the alternative to agency life, you may ask? Freelancing is one good option, and no, it’s not just a term people use when they are in between desk jobs.
There’s a reason freelancing is becoming so popular; having flexible hours, getting to work from home, and being your own boss are just three of the many benefits to working freelance. A lot of creatives find freelancing to be a good option to working at a desk at an agency, although at first, it does take a bit of work to find a good client base, the hustling pays off in the long term. You’ll definitely appreciate it when you’re working from home and on your own schedule.
So if you’re ready to make the switch from agency life to freelance life but aren’t sure where to start, check out these helpful tips.
Keep your desk job – for now
The best way to transition to freelance is to do it while still working at your current job. It can take a bit of time to secure clients, complete the work, and receive payment, so it makes sense to have a reliable source of income until you have a good amount of freelance work. Once you’ve established yourself as a freelancer and can confidently say your income from it is steady, then you can quit your desk job and never look back.
Branding is key these days, not just for companies, but for freelancers as well. Remember, as a freelancer, you are your own product, and you’re trying to sell your skills. Good branding will help clients remember who you are and how great your work is, plus makes it easier to market yourself. Figure out what your marketable skills are, whether you’re a writer, illustrator, designer, marketing expert, or photographer, and go from there. Create a logo that demonstrates your skills, have a social media presence with relevant content for your target market, and have a website as well.
To make sure your branding is original, try using a reverse photo lookup tool from Oberlo to check your image against any similar ones. The last thing you want to do is accidentally brand yourself with imagery that’s akin to another brand.
Accept as much work as you can
Unless you already have years of experience in your field and a robust portfolio, you probably won’t have a lot of work to show potential clients. It may seem counterintuitive to accept pro-bono jobs or jobs that don’t pay as much as you’d like, but building a portfolio is an invaluable asset and a necessary step to becoming a successful freelancer. When you’re first starting out (and as long as you can afford to), seek out jobs that you want to work on, rather than the ones that pay well but don’t add anything to your portfolio. Sometimes working for exposure is a strategically good move, because it could pay off down the road.