McCann Paris, consulting and advertising agency of McCann Worldgroup, and The Good Life magazine reveal their first paper campaign: “Don’t ...
Nowadays, 63.6% of consumers say they check Google reviews before relying on a business. But, even if reviews are now a norm, they have their own limits. Whether it is for businesses, holidays or shopping, there are millions of fake or bad reviews and addresses on the web, and those can lead to bad consequences for millions of people.
Sprinkled with humour and irony, McCann Paris created three storylines with business cards. The first card showing an attractive motto, while the the last one telling a bad-end situation. Each card represents a bad decision that brings to another one, before ending in a complete disaster.
Riccardo Fregoso and Julien Chapolini, Executive Creative Directors at McCann Paris, explain that “telling stories with business cards is a true challenge. This is why we had to make them as realistic as possible. We wanted to write two different storylines, one that could be read from top to bottom and the other one the other way around”.
McCann Paris credits:
CEO: Bruno Tallent
Executive Creative Directors: Riccardo Fregoso & Julien Chiapolini
Creative Director: Sébastien Boutebel
Art Director: Romain Benard
Art Director: Sonia Presne
Copywriter: Vincent Rebouah
Account Director: Hélène Royer
La Manufacture credits:
3D Artist: Jasse Kyttanen
Executive Producer: Clement Lafoy
Producer: Jennifer Miola