Following the reinterpretation of Spitfire last year, CANAL+ and BETC Paris have once again made their own version of a celebrated Hollywoo...
Following the reinterpretation of Spitfire last year, CANAL+ and BETC Paris have once again made their own version of a celebrated Hollywood movie.
This thrilling spy film gets an edge and is even more nerve wrecking thanks to its senior cast. The slightly gray but very feisty heroes are faced with unexpected challenges like how eye recognition software is little compatible with cataracts, or the importance of a steady hand.
The result is hilariously tragi-comic and the message is clear – don’t let films grow old before watching them. Luckily for their subscribers, CANAL+ has the first broadcast rights on major films in France.
For the production of the film, BETC Paris turned to Steve Rogers and La Pac.
BRAND - CANAL +
BRAND MANAGEMENT - Céline PONTYGAYOT, Eugénie RODRIGUES, Johann Grimaldi
AGENCY - BETC
AGENCY MANAGEMENT - Bertille TOLEDANO, Guillaume ESPINET, Marie LEQUIME, Thibault CUISINIEZ, Ténée DIOUF
EXECUTIVE CREATIVE DIRECTOR - Stéphane XIBERRAS
CREATIVE DIRECTOR - Eric ASTORGUE
ART DIRECTOR - Romain DUCOS
COPYWRITER - Chrystel JUNG
STRATEGIC PLANNING - Guillaume MARTIN
TRAFFIC - Elodie DIANA
TV PRODUCER - Isabelle MENARD
PRODUCTION COMPANY - LA PAC
SOUND PRODUCTION - SCHMOOZE
DIRECTOR - Steve ROGERS
HEAD OF MEDIA - HAVAS