Vanish is a global brand that specializes in removing stains from white clothes, making them look even whiter. So white, they would literal...
Vanish is a global brand that specializes in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. BETC São Paulo decided to bring this thought to paper in a print ad campaign. They picked characters known for wearing white, and showed that their clothes, washed with Vanish would disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, they created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
Advertised brand: Vanish
Advert title(s): Vanish Whites
Headline and copy text: So white it vanishes.
Media: Print and outdoor
Advertising Agency: BETC/ Havas, São Paulo, Brazil
Agency website: https://www.betc.com.br/
CCO: Ehr Ray
Executive Creative Director: Andrea Siqueira
Creative Director: Laura Azevedo
Creative Director: Alexandre Kazuo
Creative Director: Lucas Ribeiro
Art Director: Lígia Fava
Copywriter: Maria Fiuza
Photographer: Alexandre Genga
Photographer Producer: Guilherme Young
Head of Production: Anna Luisa Ferraz
Producer: Andrea Carmassi
Account Executive Director: Daniela Keller
Account Director: Paula Basso
Account Supervisor: Juliana Ramos
Account Assistant: Talita Lima
Published: April, 2019