BURGER KING unveils with Buzzman its first collection of flame-grilled glasses in a huge 360° campaign. As of April, and for a limited t...
BURGER KING unveils with Buzzman its first collection of flame-grilled glasses in a huge 360° campaign. As of April, and for a limited time, more than a million grilled glasses are invading french restaurants!
Since 1954, BURGER KING has roasted burgers around the world. It’s this unique particularity that gives them this inimitable taste. And since 2019, BURGER KING also grills its glasses.
As a world exclusive, the brand launches today its very first collection of grilled glasses, imagined by Buzzman and produced in France to 1,519,229 unique copies with its partner ARC (world leader in tableware).
But if we can afford an advice: “collect them, don’t eat them”.
From April 9 to May 6, for any purchase of a WHOPPER Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER.
BURGER KING FRANCE
Chief Marketing Officer Alexandre Simon
Product Marketing Officer Carole Rousseau
Marketing Product Manager Marc Durand Perdriel
Communication Manager Lucile Zoude
Marketing Project Manager Anne Bermond
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Directors Mickaël Krikorian & Victor Sidoroff
Copywriters Mickaël Krikorian & Victor Sidoroff
Account Director Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Marc-Antoine Fiard
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Head of TV Production Vanessa Barbel
Producer Katya Violi
Rights Management Dee Perryman
Production My Kitchen Society
Post Production Firm
Sound Production Schmooze
Director Brice Vassault