BASEL BRAILLE was a room full of fun facts and two performers. The catch? All fun facts were written on the wall in the tactile writing ...
BASEL BRAILLE was a room full of fun facts and two performers. The catch? All fun facts were written on the wall in the tactile writing system Braille that could only be read out loud by the blind performers from the National Federation of the Blind.
As a result, visitors of BASEL BRAILLE were tricked into interacting with a blind person for the first time in their lives. Once the ice was broken with a fun fact, visitors engaged in genuine conversations that broke down the barriers between the sighted and the blind and changed their perception on blindness.
Advertised brand: National Federation of the Blind
Advert title(s): Basel Braille
Headline and copy text (in English): The Only Show During Art Basel That You Can Only See When You Cannot See.
Media (see available options below): Experiential
Advertising Agency: TAKEOUT, Miami, USA
Agency website: http://takeout.agency
Agency Twitter account: @ N/A
Agency Instagram account: @get_takeout
Creative Director: Cris Cordero & Elisa Sain
Art Director: Cris Cordero & Elisa Sain
Copywriter: Cris Cordero & Elisa Sain
Illustrator: Cris Cordero & Elisa Sain
Photographer: Arne Engelen
Additional credits: Videographer: Arne Engelen, Giano Currie
Published: February, 2018.