About the Jason Wu X ELOQUII Campaign Video Under the direction of Vogue’s “73 Questions” writer/director Vincent Peone, the Jason Wu x E...
About the Jason Wu X ELOQUII Campaign Video
Under the direction of Vogue’s “73 Questions” writer/director Vincent Peone, the Jason Wu x ELOQUII Holiday Campaign was shot on a gloomy New York evening within the stylish Bowery Hotel. The campaign opens with Paloma strutting the New York streets in the Tuxedo Coat to then entering the Hotel, sporting the Tulle Midi. The outfit looks continue to change throughout the introduction of each scene to when Elsesser finally meets Jason at reception wearing the One Shoulder Wrap Skirt Sheath Dress. The short film wraps with Wu and Elsesser walking arm in arm for a night out with the designer!
The campaign’s step has plenty of pep in the hands of Peone, who surpassed the traditional role of the director by overseeing the creative development of the film. Peone wrote and developed the treatment, crafting a celebratory moment to mark Wu’s first dedicated plus-size collection. The visuals move and sway, the shots have incredible life as they pulse along with the music. Produced by ArtClass in New York, the production company carried it through from conception to post production, with editor James Lee expertly weaving the transitions together, dazzling the eye with an array of ingenious shots and perspectives.
About the Jason Wu X ELOQUII Collection
Launching on ELOQUII.com and in select ELOQUII locations, the Jason Wu x ELOQUII collection celebrates classic glamour with its chic and sophisticated tone, while presenting a modern twist to timeless silhouettes. Standouts from the collections include the Tuxedo Coat ($260), the Embellished Asymmetrical A-Line Dress ($190), One-Shoulder Wrap Skirt Sheath Dress ($129) and the Crepe Back Satin Tuxedo Jacket ($120) with coordinating Pant ($90).
Price range: $110 - $260
Size range: 14-28
Holiday Drop: November 1, 2018
Spring Drop: March 2019
Campaign Video Credit List:
Production Company: ArtClass
Director: Vincent Peone
Executive Producer: Geno Imbriale
Executive Producer: Jack Strachan
Producer: Roan Bibby
Director of Photography: Rory Mulhere
Production Designer: Jenny Correra
Editor: James Lee @ArtClass
Color: Taylre Jones
HMU: Roland Brummer
Stylist: Casey Trudeau