LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Ente...
The United States is the most awarded country at LIA 2018, winning a total of 211 of the coveted LIA statues and attained 64 Finalists - 6 Grand LIAs, 62 Gold, 61 Silver, and 82 Bronze.
LIA’s Global of the Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the creative credits that are input at time of entry to award those points. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Pharmaceutical Companies that attain the highest scores based on entries that win Statues or attain Finalists’ status will be honored with Of The Year Award.
McCann Worldgroup was named Global Network of the Year. McCann New York contributed to McCann Worldgroup winning this prestigious award by bringing home the Social Influencers Grand LIA for Celebrity/Brand Partnership for MGM Resorts International titled “Universal Love Songs”. They were also awarded 22 Statues for various work - eight Gold, eight Silver and six Bronze, they also attained four Finalists.
Mars has been named LIA’s inaugural Client of the Year. The wins of four agencies contributed to Mars being awarded Client of the Year; BBDO New York (10 statues), Colenso BBDO Auckland (2 statues), Energy BBDO Chicago (2 statues) and DDB Chicago (17 statues).
FCB Health swept the LIA Healthcare awards, clinching the Global Health & Wellness and Medical Network of the Year.
Area 23, an FCB Health Network Company contributed to the success, bringing home 12 of the coveted LIA statues including the Print Grand LIA for Change the Ref titled “Posts Into Letters”.
Jeremy Craigen, Global CCO of INNOCEAN Worldwide and LIA Print Jury President commented on the Grand, “This brilliant piece of work was a unanimous vote for the Print Grand LIA. What we all loved about it was how this piece made the good old humble print category into a completely modern and relevant medium. I hope this work goes on to win multiple effectiveness awards but sadly with the state of affairs in the US this just won’t happen. But that shouldn’t stop us from trying and delivering such a powerful message as this.”
BBDO was named Regional Network of the Year for North America.
BBDO New York contributed to BBDO’s success bringing collecting one Grand LIA, 11 Gold, 7 Silver, 11 Bronze and 7 Finalists. The Grand LIA was awarded by the Integration jury for P&G / My Black is Beautiful titled “The Talk”. These statue wins brought the agency the success of being named Global Agency of the Year and Regional Agency of the Year for North America.
When Perry Fair, LIA Branded Entertainment jury president was asked about Branded Entertainment he quoted Maximus, “Are you not entertained? Are you not entertained? Is this not why you are here?!”. Perry went on to say, “Branded Entertainment. Oh Branded Entertainment. At its best, it’s an emotional journey balancing storytelling and information at the highest level. At its worst, it’s a branded commercial. As a judge what you don’t want the work to feel like you are standing next to the old high school quarterback talking about how great it all was. As President of the Branded Entertainment category, I just wanted to see the jurors cry on their Vans or spit take on the other jury members all black outfit. We all walked into this with the agenda of wanting to be entertained. And to its credit, the work didn’t disappoint.” About the Grand LIA he had this to say, “One submission stood out as our Grand LIA. 48 minutes long and we watched every second of it. It made us feel and talk and wonder about not just about the brand, or the story, but about the people and what happens next. It was everything we as judges wished we had created. And it entertained.”
MJZ was named Global Production Company of the Year being credited for work that won seven companies 25 statues and 2 Finalists globally.
McCann New York, New York awards:
· GRAND LIA - Social Influencers for MGM Resorts International titled “Universal Love Songs”
· Gold - Ambient - Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”
· Gold - Design - Branded Content for MGM Resorts International titled “Universal Love Songs”
· Gold - Digital - Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”
· Gold - Radio & Audio - Adapted Music for MGM Resorts International titled “Universal Love Songs”
· Gold - Social Influencers - Celebrity/Brand Partnership for MGM Resorts International titled “Universal Love Songs”
· Gold - Social Influencers - Health & Lifestyle for Cigna titled “TV Doctors of America - Season 2”
· Gold - The NEW - Brand Action for MGM Resorts International titled “Universal Love Songs”
· Gold - The NEW - Virtual Reality for National Geographic titled “The Astronaut Reality Helmet”
· Silver - Ambient - NGO for March For Our Lives titled “Price On Our Lives”
· Silver - Design - Experiential Design for National Geographic titled “The Astronaut Reality Helmet”
· Silver - Digital - Media Promotion for National Geographic titled “The Astronaut Reality Helmet”
· Silver - Digital - Virtual Reality for National Geographic titled “The Astronaut Reality Helmet”
· Silver - Music & Sound - Music Adaptation - Song for MGM Resorts International titled “Universal Love Songs”
· Silver - Radio & Audio - Public Service/Social Awareness Campaign for MGM Resorts International titled “Universal Love Songs”
· Silver - Radio & Audio - Use of Music for MGM Resorts International titled “Universal Love Songs”
· Silver - The NEW - Creative Use of Data for March For Our Lives titled “Price On Our Lives”
· Bronze - Digital - Animation/Motion Graphics for Microsoft titled “Space Holiday”
· Bronze - Integration - Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”
· Bronze - Music & Sound - Experiential Use of Music & Sound for MGM Resorts International titled “Universal Love Songs”
· Bronze - Music & Sound - Music Adaptation - Song for Mastercard titled “Can't Judge a Book”
· Bronze - The NEW - Experiential for National Geographic titled “The Astronaut Reality Helmet”
· Bronze - TV/Cinema/Online Film - Corporate Image for Verizon titled “Answering the Call”
· Finalist - Branded Entertainment - Entertainment Audio for MGM Resorts International titled “Universal Love Songs”
· Finalist - Integration - Business-to-Consumer for MGM Resorts International titled “Universal Love Songs”
· Finalist - Social Influencers - Celebrity/Brand Partnership for The National School Walkout titled “#ExcuseMe”
· Finalist - TV/Cinema/Online Film - Utilities for Verizon titled “Answering the Call”
BBDO New York, New York awards:
· GRAND LIA - Integration for P&G / My Black is Beautiful titled “The Talk”
· Gold - Digital - Innovative Use of Digital for Downtown Records titled “Live Looper”
· Gold - Digital - Music/Sound Design for Downtown Records titled “Live Looper”
· Gold - Digital - Use of Social Media for Downtown Records titled “Live Looper”
· Gold - Digital - Weird Wonderful Work for Downtown Records titled “Live Looper”
· Gold - Integration - Public Service/Social Awareness for P&G / My Black is Beautiful titled “The Talk”
· Gold - Radio & Audio - Campaign for Mars Chocolate North America/ Snickers titled “Airport Bathroom”, “Microwave Buttons”, “Credit Card Chip Reader”
· Gold - Radio & Audio - Confections/Snacks for Mars Chocolate North America/ Snickers titled “Credit Card Chip Reader”
· Gold - Radio & Audio - Script Writing for Mars Chocolate North America/ Snickers titled “Credit Card Chip Reader”
· Gold - Social Influencers - Innovative Use of Social for Downtown Records titled “Live Looper”
· Gold - TV/Cinema/Online Film - Campaign for Mars Chocolate North America/ Snickers titled “#1 Fantasy”, “Fantasy Night”
· Gold - TV/Cinema/Online Film - Confections/Snacks for Mars Chocolate North America/ Snickers titled “Grandma”
· Silver - Digital - Use of Social Media for Macy's titled “Remarkable Shot”
· Silver - Health & Wellness - Craft - Direction for Cure Alzheimer's Fund titled “Daughter and Mother”
· Silver - Music & Sound - Experiential Use of Music & Sound for Downtown Records titled “Live Looper”
· Silver - Production & Post-Production - Direction Campaign for AT&T/ It Can Wait - The Face of Distracted Driving Campaign titled “Forrest”, “Caleb”
· Silver - Radio & Audio - Confections/Snacks for Mars Chocolate North America/ Snickers titled “Microwave Buttons”
· Silver - Radio & Audio - Script Writing for Mars Chocolate North America/ Snickers titled “Microwave Buttons”
· Silver - TV/Cinema/Online Film - Campaign for Mars Chocolate North America/ Snickers titled “Ahmend”, “Confession”
· Bronze - Branded Entertainment - Entertainment Audio for Bacardi titled “Music Liberates Music”
· Bronze - Digital - Public Service/Social Awareness for AT&T/ It Can Wait titled “The Face of Distracted Driving”
· Bronze - Health & Wellness - Craft - Animation for Day One titled “Sunshine”
· Bronze - Music & Sound - Music Adaptation - Song for Bacardi titled “Dance Floor”
· Bronze - Radio & Audio - Confections/Snacks for Mars Chocolate North America/ Snickers titled “Airport Bathroom”
· Bronze - Radio & Audio - Health Care Services for CVS titled “432Hz”
· Bronze - Radio & Audio - Health Care Services for CVS titled “Proper Order”
· Bronze - Radio & Audio - Script Writing for Mars Chocolate North America/ Snickers titled “Airport Bathroom”
· Bronze - Social Influencers - Live Stream for Sandy Hook Promise titled “Live Moment of Silence”
· Bronze - Social Influencers - PSA for Sandy Hook Promise titled “Tomorrow's News”
· Bronze - TV/Cinema/Online Film - Public Service/Social Awareness for Sandy Hook Promise titled “Tomorrow's News”
· Finalist - Branded Entertainment - Music Videos for Bacardi titled “Snapchat Music Video”
· Finalist - Branded Entertainment - Music Videos for Downtown Records titled “Live Looper”
· Finalist - Digital - Art Direction for Lowe's titled “Converticals”
· Finalist - Music & Sound - Music Adaptation - Song for Macy's titled “The Chase”
· Finalist - Radio & Audio - Public Service/Social Awareness for Sandy Hook Promise titled “Thoughts and Prayers”
· Finalist - Radio & Audio - Use of Music for CVS titled “432Hz”
· Finalist - Social Influencers - Use of Instagram for Macy's titled “Remarkable Shot”
DDB Chicago, Chicago
· GRAND LIA - Non-Traditional - Skittles “Exclusive the Rainbow”
· Gold - Branded Entertainment - Experiential/Live Events for Skittles titled “Exclusive the Rainbow”
· Gold - Branded Entertainment - Online Episode/Special for Skittles titled “Exclusive the Rainbow”
· Gold - Branded Entertainment - Online Series for Skittles titled “Exclusive the Rainbow”
· Gold - Digital - Branded Content for Skittles titled “Exclusive the Rainbow”
· Gold - Digital - Confections/Snacks for Skittles titled “Exclusive the Rainbow”
· Gold - Digital - Use of Social Media for Skittles titled “Exclusive the Rainbow”
· Gold - Digital - Weird Wonderful Work for Skittles titled “Exclusive the Rainbow”
· Gold - Integration - Business-to-Consumer for Skittles titled “Exclusive the Rainbow”
· Gold - Music & Sound - Music Adaptation - Song for State Farm titled “Don't You”
· Gold - Non-Traditional - Direct Marketing for Skittles titled “Exclusive the Rainbow”
· Gold - TV/Cinema/Online Film - Campaign for Skittles titled “Announce”, “Floating”, “Glowing Eyes”, “Sandwich”, “Puppet, Outro”
· Gold - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Skittles titled “Exclusive the Rainbow”
· Gold - TV/Cinema/Online Film - Social Media for Skittles titled “Exclusive the Rainbow”
· Silver - Digital - Copywriting for Skittles titled “Exclusive the Rainbow”
· Silver - Non-Traditional - Confections/Snacks for Skittles titled “Exclusive the Rainbow”
· Silver - The NEW - Media Innovation for Skittles titled “Exclusive the Rainbow”
· Bronze - Non-Traditional - Live Events - Beyond Advertising for Skittles titled “Exclusive the Rainbow”
Area 23, An FCB Health Network Company, New York awards:
· GRAND LIA - Print for Change the Ref titled “Posts Into Letters”
· Gold - Health & Wellness - Health Institutions/Insurance for NY–Presbyterian Hospital titled “TXT 2 HLP”
· Gold - Health & Wellness - Social Responsibility/Awareness for National Organization for Victim Assistance (NOVA) titled “The Rape Tax”
· Gold - Medical - Corporate Communication for NY–Presbyterian Hospital titled “TXT 2 HLP”
· Gold - Medical - Social Responsibility/Awareness for National Organization for Victim Assistance (NOVA) titled “The Rape Tax”
· Gold - Print - Direct Marketing - Consumer for Change the Ref titled “Posts Into Letters”
· Gold - Print - Use of Typography for Change the Ref titled “Posts Into Letters”
· Bronze - Digital - Use of Social Media for Change the Ref titled “Posts Into Letters”
· Bronze - Health & Wellness - Craft - Illustration Campaign for The diaTribe Foundation titled “Downfall - Boy”, “Downfall - Girl”
· Bronze - Medical - Pharmaceuticals and Vaccines - Branded for Lartruvo titled “The World’s Smallest Booth”
· Bronze - Medical - Craft - Illustration for Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”
· Bronze - Medical - Craft - Illustration Campaign for The diaTribe Foundation titled “Downfall - Boy”, “Downfall - Girl”
· Finalist - Health & Wellness - Craft - Art Direction Campaign for The diaTribe Foundation titled “Downfall - Boy”, “Downfall - Girl”
· Finalist - Medical - Campaign for UMD Urgent Care titled “Chorizo”, “Glass”, “Fireworks”
· Finalist - Medical - Craft - Art Direction for Xofigo® (radium Ra 223 dichloride) titled “Battle in the Bone”
Barking Owl, Los Angeles awards:
· GRAND LIA - Branded Entertainment for Montefiore Medical Center titled “Corazón”
· GRAND LIA - Health & Wellness - Craft for Montefiore Medical Center titled “Corazón”
· Gold - Branded Entertainment - Scripted Short Film for Montefiore Medical Center titled “Corazón”
· Gold - Health & Wellness - Craft - Direction for Montefiore Medical Center titled “Corazón”
· Silver - Music & Sound - Music Original - Score for Montefiore Medical Center titled “Corazón”
· Bronze - Music & Sound - Sound Design for Montefiore Medical Center titled “Corazón”
Additional Winners and Finalists from the US include (in alphabetical order):
22squared, Tampa Bay
· Bronze - The NEW - Native Advertising for Big Brothers Big Sisters of Tampa Bay titled “The Florida Man Project”
360i, New York
· Gold - Digital - Music/Sound Design for HBO: Westworld titled “The Maze”
· Gold - Radio & Audio - Innovative Use of Radio & Audio for HBO: Westworld titled “The Maze”
· Gold - Radio & Audio - Sound Design for HBO: Westworld titled “The Maze”
· Gold - The NEW - Creative Technology for HBO: Westworld titled “The Maze”
· Silver - Branded Entertainment - Entertainment Audio for HBO: Westworld titled “The Maze”
Alma DDB, Miami
· Bronze - Radio & Audio - Public Service/Social Awareness for Tobacco Free Florida titled “Hit Song”
Antfood, New York
· Bronze - Music & Sound - Sound Design for Maxon titled “Influencers”
Battery, Los Angeles
· Finalist - TV/Cinema/Online Film - Entertainment for Netflix titled “Netflix is a Joke”
Big Sky Edit, New York
· Bronze - Music & Sound - Use of Licensed Music for Nespresso titled “Comin' Home”
Buck, Los Angeles
· Bronze - Production & Post-Production - CGI Animation for Tinder titled “Invention of Together”
Commonwealth // McCann, Detroit
· Silver - Design - Use of Illustration Campaign for The Fillmore Detroit titled “Live From Detroit Poster Book”
· Bronze - Design - Art Direction Campaign for The Fillmore Detroit titled “Live From Detroit Poster Book”
· Bronze - Design - Poster Campaign for The Fillmore Detroit titled “Live From Detroit Poster Book”
· Bronze - Music & Sound - Sound Editing for Chevrolet titled “Then and Now TV”
CP+B, Boulder
· Bronze - TV/Cinema/Online Film - Social Media for Fruit of the Loom titled “#Putashirton”
· Finalist - Digital - Foods for Domino's titled “Domino's Hotspots”
· Finalist - TV/Cinema/Online Film - Humor for Fruit of the Loom titled “#Putashirton”
CP+B, Los Angeles
· Bronze - Production & Post-Production - Direction Campaign for Amazon Prime Video titled “Texans v Steelers”, “Eagles v Panthers”, “Bears v Packers”
Design Army, Washington D.C.
· Gold - Design - Art Direction Campaign for Hong Kong Ballet titled “Dance Squat”, “Hong Kong Harbour”, “Dimsum”, “Temple”, “Restaurant”, “Yick Fat”
· Gold - Design - Use of Photography Campaign for Hong Kong Ballet titled “Dance Squat”, “Hong Kong Harbour”, “Dimsum”, “Temple”, “Restaurant”, “Yick Fat”
· Silver - Design - Brochures/Catalogues - Business-to-Business Campaign for Commotion titled “Commotion Issue 5”, “Commotion Issue 6”
· Bronze - Design - Annual Reports for The Human Rights Campaign titled “HRC Annual Report”
· Bronze - Design - Art Direction for Jaspal titled “Paris to Bangkok, Bangkok to Paris”
Dollar Shave Club, Los Angeles
· Silver - Music & Sound - Use of Licensed Music for Dollar Shave Club titled “Get Ready”
· Bronze - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Dollar Shave Club titled “Get Ready”
· Finalist - Production & Post-Production - Direction for Dollar Shave Club titled “Get Ready”
Edelman, San Francisco
· Bronze - Digital - Branded Content for Adobe Premiere Pro titled “Make The Cut”
· Finalist - Social Influencers - Gaming & Technology for Adobe Premiere Pro titled “Make The Cut”
Eleven, San Francisco
· Finalist - The NEW - Creative Use of Data for Google Cloud titled “Live, Predictive TV Spots”
Energy BBDO, Chicago
· Gold - Medical - Social Responsibility/Awareness for National Safety Council titled “Prescribed to Death”
· Gold - Music & Sound - Use of Licensed Music for Windex® titled “Story of Lucy”
· Silver - Branded Entertainment - Experiential/Live Events for National Safety Council titled “Prescribed to Death”
· Silver - Branded Entertainment - Social Awareness for National Safety Council titled “Prescribed to Death”
· Silver - Health & Wellness - Social Responsibility/Awareness for National Safety Council titled “Prescribed to Death”
· Silver - Medical - Multi-platform Campaign for National Safety Council titled “Prescribed to Death”, “Michael's Story”, “NSC Hero Film”
· Bronze - Ambient - NGO for National Safety Council titled “Prescribed to Death”
· Bronze - Digital - Confections/Snacks for 5 Gum titled “The 85-Year-Old Regret”
· Bronze - The NEW - Experiential for National Safety Council titled “Prescribed to Death”
· Bronze - The NEW - Influencer Advertising for 5 Gum titled “The 85-Year-Old Regret”
· Finalist - Integration - Public Service/Social Awareness for National Safety Council titled “Prescribed to Death”
· Finalist - Non-Traditional - Public Service/Social Awareness for National Safety Council titled “Prescribed to Death”
FCB Chicago, Chicago
· Silver - Design - Brand Identity for MCA titled “Made You Look”
· Silver - Radio & Audio - Script Writing for Clark Street Bridge: Lecture Series titled “Species”
· Bronze - Ambient - Household Products for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”
· Bronze - Digital - Visual Design for MCA titled “Made You Look”
· Bronze - Radio & Audio - Script Writing for Clark Street Bridge: Lecture Series titled “50 Words For Snow”
· Bronze - Radio & Audio - Script Writing for Radio Flyer Classic Wagon titled “Tourism for the Imagination - Dragon's Butt Kingdom”
· Finalist - Digital - Public Service/Social Awareness for Getty Images titled “Watermarks for Water”
· Finalist - Radio & Audio - Campaign for Clark Street Bridge: Lecture Series titled “Species”, “50 Words for Snow”, “When You Write”
· Finalist - Radio & Audio - Campaign for Radio Flyer Classic Wagon titled “Big Puppy Mountain of Cuddles and Snuggles”, “Dragon's Butt Kingdom”, “Flipping Pancakes Island”
· Finalist - Radio & Audio - Script Writing for Clark Street Bridge: Lecture Series titled “When You Write”
· Finalist - The NEW - Brand Action for Getty Images titled “Watermarks for Water”
· Finalist - The NEW - Experiential for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”
FCB Health, New York
· Bronze - Medical - Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room”, “5 Million Puffs: Kitchen”, “5 Million Puffs: Outside Office”
· Bronze - Medical - Craft - Photography Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room”, “5 Million Puffs: Kitchen”
· Finalist - Health & Wellness - Craft - Art Direction Campaign for Blood Equality titled “United States”, “Germany”, “Australia”, “Canada”, “Brazil”
· Finalist - Medical - Craft - Art Direction Campaign for Stiolto Respimat titled “5 Million Puffs: Living Room”, “5 Million Puffs: Kitchen”
Fitzco//McCann, Atlanta
· Gold - Radio & Audio - Innovative Use of Radio & Audio for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
· Gold - Radio & Audio - Original Music for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
· Gold - Radio & Audio - Use of Music for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
· Silver - Music & Sound - Music Original - Song for Coca-Cola titled “Share a Coke 1,000 Name Celebration”
Framestore, New York
· Bronze - Production & Post-Production - Visual Effects for Absolut titled “One Night”
FREENJOY, Los Angeles
· Bronze - Music Video - Visual Effects for Kendrick Lamar, SZA titled “All The Stars”
· Finalist - Music Video - Best Music Video for Kendrick Lamar, SZA titled “All The Stars”
· Finalist - Music Video - Cinematography for Kendrick Lamar, SZA titled “All The Stars”
Furlined, Los Angeles
· Silver - Production & Post-Production - Production Design for iPhone X titled “Unlock”
· Bronze - Production & Post-Production - Direction for iPhone X titled “Unlock”
· Bronze - Production & Post-Production - Editing for iPhone X titled “Unlock”
· Bronze - Production & Post-Production - Visual Effects for iPhone X titled “Unlock”
Goodby Silverstein & Partners, San Francisco
· Bronze - Digital - Mobile Advertising for XFINITY Mobile titled “Data in Dollars”
· Silver - The NEW - Creative Use of Data for XFINITY Mobile titled “Data in Dollars”
GSW New York, New York
· Bronze - Health & Wellness - Craft - Typography Campaign for MiracleFeet.org titled “Molested”, “Cursed”, “Homeless”
INNOCEAN USA, Huntington Beach
· Finalist - Digital - Automotive for Hyundai SmartSpot titled “SmartSpot”
J. Walter Thompson, Atlanta
· Gold - Music & Sound - Sound Design for Pennzoil titled “Exorcising the Demon”
· Silver - Music & Sound - Sound Editing for Pennzoil titled “Exorcising the Demon”
JAMM, Santa Monica
· Silver - Music Video - Visual Effects for Die Antwoord titled “Alien”
Jones Knowles Ritchie, New York
· Silver - Package Design - Special Editions for AB-Inbev titled “Budweiser Summer 2017 LTO State Packaging”
KBS, New York
· Silver - Design - Motion Graphics - Animation for Monster.com titled “Vonster”
Lapiz / Leo Burnett, Chicago
· Bronze - Radio & Audio - Original Music for Chicago Latino Film Festival titled “Danceable Trailers”
· Finalist - Radio & Audio - Use of Music for Chicago Latino Film Festival titled “Danceable Trailers”
Leo Burnett, Chicago
· Silver - The NEW - Brand Action for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”
· Bronze - Design - Brand Identity for The Field Museum titled “Brand Identity – Window into the World”
· Bronze - Digital - Beverages - Non-Alcoholic for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”
· Bronze - Integration - Business-to-Consumer for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”
· Bronze - Production & Post-Production - Editing for Samsung titled “Don't Die On Me”
· Finalist - Design - Logos for The Field Museum titled “Brand Identity – Window into the World”
· Finalist - The NEW - Experiential for Field Museum titled “Specimen Monologues”
McCann Health New York, New York
· Finalist - Medical - Pharmaceuticals and Vaccines - Branded for Boehringer Ingelheim - PRADAXA® titled “11 Seconds”
McKinney, Durham, NC
· Silver - Social Influencers - Automotive for CarMax titled “Getting Greenie”
· Silver - The NEW - Brand Action for CarMax titled “Getting Greenie”
Mother in New York, New York
· Finalist - TV/Cinema/Online Film - Campaign for Mother's Day 2018 - Happy Human Mother's Day Campaign titled “Giraffe”, “Koala”, “Beetle”, “Cuckoo”, “Hungry Moms”
MRM//McCann, New York
· Silver - Digital - Banners for Verizon Fios titled “Instant Drops”
· Finalist - Digital - Innovative Use of Digital for Verizon Fios titled “Instant Drops”
· Finalist - Digital - Public Service/Social Awareness for USPS Operation Santa titled “USPS Operation Santa”
MullenLowe, Winston-Salem
· Finalist - Production & Post-Production - Visual Effects for Alzheimer's Awareness titled “Pure Imagination Project”
MullenLowe
· Bronze - Music & Sound - Music Adaptation - Song for E*TRADE titled “This Is Getting Really Old”
· Finalist - Billboard - Retail for Burger King titled “Prom King”
· Finalist - Digital - Retail for Burger King titled “Turning Their Tweets Against Them”
New Math, New York
· Gold - Music & Sound - Music Original - Score for MLB Play Ball titled “Play Catch”
Ogilvy, Chicago
· Gold - Print - Use of Copywriting Campaign for Kiwi - First Steps Campaign titled “Ali”, “Lincoln”, “Earhart”, “Hemingway ”
· Gold - Radio & Audio - Entertainment for Lyric Opera of Chicago titled “Lyric Opera: Opera Death Radio”
· Silver - Health & Wellness - Health Institutions/Insurance for Cook County Health & Hospitals System titled “The Tiniest Listing”
· Silver - Health & Wellness - Social Responsibility/Awareness for Cook County Health & Hospitals System titled “The Tiniest Listing”
· Silver - Print - Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
· Silver - Print - Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
· Silver - Print - Use of Copywriting for Kiwi titled “First Steps - Ali”
· Silver - Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
· Silver - Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
· Silver - Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Sex and Drugs Print”
· Silver - Print - Use of Illustration Campaign for Chicago Sun-Times titled “31 Bullets - Bullet 1 of 31: Guns in Classrooms”
· Silver - Radio & Audio - Household Products for Lysoform titled “The Last Germ - Day 5”
· Bronze - Design - Art Direction Campaign for Chicago Sun-Times - 31 Bullets Campaign titled “Bullet 1 of 31: Guns in Classrooms”, “Bullet 7 of 31: Open Carry”, “Bullet 8 of 31: Licenses”, “Bullet 13 of 31: Bad Apple Gun Dealers”, “Bullet 16 of 31: Domestic Violence and Stalking”, “Bullet 28 of 31: Large Capacity”
· Bronze - Design - Posters for Chicago Sun-Times titled “31 Bullets - Bullet 8 of 31: Licenses”
· Bronze - Design - Posters for Lyric Opera of Chicago titled “Lyric Opera Posters - Angels and Demons”
· Bronze - Design - Use of Illustration for Chicago Sun-Times titled “31 Bullets - Bullet 8 of 31: Licenses”
· Bronze - Design - Use of Typography Campaign for Morton Salt - #EraseFoodWaste Campaign titled “Lemons”, “One Man's Trash”, “Piece of Garbage”, “Tossed”
· Bronze - Poster - Public Service/Social Awareness Campaign for Chicago Sun-Times titled “31 Bullets”
· Bronze - Print - Household Products for Kiwi titled “First Steps - Ali”
· Bronze - Print - Household Products for Kiwi titled “First Steps - Earhart”
· Bronze - Print - Use of Copywriting for Kiwi titled “First Steps - Hemingway”
· Bronze - Radio & Audio - Household Products for Lysoform titled “The Last Germ - Day 3”
· Finalist - Design - Posters for Lyric Opera of Chicago titled “Lyric Opera Posters - Deaths”
· Finalist - Design - Use of Illustration for Lyric Opera of Chicago titled “Lyric Opera - Angels and Demons Illustration”
· Finalist - Design - Use of Illustration for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Illustration”
· Finalist - Design - Use of Illustration for Lyric Opera of Chicago titled “Lyric Opera - Sex and Drugs Illustration”
· Finalist - Digital - Health Care Services for Cook County Health & Hospitals System titled “The Tiniest Listing”
· Finalist - Health & Wellness - Social Responsibility/Awareness for Team Gleason titled “Robocalls from Humans”
· Finalist - Radio & Audio - Entertainment for Lyric Opera of Chicago titled “Lyric Opera: Moths Radio”
· Finalist - Radio & Audio - Household Products for Lysoform titled “The Last Germ - Day 1”
· Finalist - TV/Cinema/Online Film - Media Promotion for Chicago Sun-Times titled “Guns 101”
PepsiCo Design & Innovation, New York
· Finalist - Package Design - Graphic Design for the Pepsi Product Line titled “Pepsi Year of the Dog Limited Edition Cans China”
Periscope, Minneapolis
· Silver - Social Influencers - Unboxing for Trolli titled “Unboxing Sneak Attack”
Republica, Miami
· Bronze - Design - Experiential Design for Amigos for Kids titled “Broken Crayons”
Roof Studio, New York
· Bronze - Medical - Craft - Animation for The Pediatric Brain Tumor Foundation titled “What's an MRI?”
Source Sound, Los Angeles
· Gold - Music & Sound - Sound Design for Pennzoil titled “Exorcising the Demon”
Supply&Demand, Los Angeles
· Finalist - Production & Post-Production - Editing for WeTransfer titled “The Bunt Machine”
Sweetshop, Los Angeles
· Bronze - Music Video - Best Music Video for James Blake titled “If The Car Beside You Moves Ahead”
TBWA\Chiat\Day, Los Angeles
· Silver - Design - Innovative Use of Design for Gatorade titled “G-Active - Water Made Active”
· Silver - Design - Motion Graphics - Animation for Gatorade titled “G-Active - Water Made Active”
TBWA\Chiat\Day, New York
· Silver - Design - Use of Illustration Campaign for Brooklyn Film Festival, Bad Times Make Great Art titled “Depression / Swing”, “Floods / Blues”, “Plague / Renaissance”
· Silver - Digital - Typography for The Bank of New York Mellon Wealth Management titled “SmArt Basel”
· Silver - TV/Cinema/Online Film - Campaign for J-B Weld: Don't Toss It titled “Chair”, “Scooter”, “Patio”
· Bronze - Poster - Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera / Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
· Finalist - Design - Art Direction Campaign for 50 Years of Big Mac Series 1 titled “Mixtape / Playlist”, “Jukebox / Spotify”, “Cash / Bitcoin”, “Joystick / Controller”, “VHS / MP4”
· Finalist - Design - Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera / Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
· Finalist - Design - Poster Campaign for 50 Years of Big Mac Series 1 titled “Mixtape / Playlist”, “Jukebox / Spotify”, “Cash / Bitcoin”, “Joystick / Controller”, “VHS / MP4”
· Finalist - Design - Use of Illustration Campaign for 50 Years of Big Mac Series 1 titled “Mixtape / Playlist”, “Jukebox / Spotify”, “Cash / Bitcoin”, “Joystick / Controller”, “VHS / MP4”
· Finalist - Design - Use of Illustration Campaign for 50 Years of Big Mac Series 2 titled “Camera / Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
· Finalist - Digital - Illustration for McDonald's titled “50 Years of Big Mac”
· Finalist - Print - Public Service/Social Awareness Campaign for Real Journalism Matters titled “Train”, “Car”, “Diner”
The Richards Group, Dallas
· Gold - Radio & Audio - Script Writing for Motel 6 titled “Military”
· Gold - Radio & Audio - Travel for Motel 6 titled “Military”
· Gold - Radio & Audio - Travel for Motel 6 titled “Vocal Fry”
· Silver - Radio & Audio - Campaign for Motel 6 titled “Hipsters”, “Vocal Fry”, “Fusion”
· Silver - Radio & Audio - Travel for Motel 6 titled “Fusion”
· Bronze - Radio & Audio - Campaign for Motel 6 titled “Open Office”, “Military”, “Expensive Words”
· Bronze - Radio & Audio - Script Writing for Motel 6 titled “Hipsters”
· Bronze - Radio & Audio - Travel for Motel 6 titled “Hipsters”
· Bronze - Radio & Audio - Travel for Motel 6 titled “Solar Flare”
· Finalist - Radio & Audio - Humor for Motel 6 titled “Hipsters”
· Finalist - Radio & Audio - Travel for Motel 6 titled “Expensive Words”
Tool, Santa Monica
· Gold - Non-Traditional - Live Events - Beyond Advertising for National Down Syndrome Society titled “C21”
· Bronze - Production & Post-Production - Editing for Gatorade titled “Sisters in Sweat”
· Bronze - TV/Cinema/Online Film - Public Service/Social Awareness Campaign for One Love Foundation titled “Will + Zoe”, “Betrayal”, “Isolation”, “Jealousy”, “Intensity”, “Guilting”
· Finalist - Health & Wellness - Social Responsibility/Awareness for National Down Syndrome Society titled “C21”
· Finalist - Production & Post-Production - Direction Campaign for One Love Foundation titled “Will + Zoe”, “Betrayal”, “Isolation”, “Jealousy”, “Intensity”, “Guilting”
Turner Duckworth, San Francisco
· Bronze - Design - Brand Identity for Equal Justice Initiative titled “Visual Identity System”
Venables Bell & Partners, San Francisco
· Gold - Production & Post-Production - Editing for Audi of America titled “Parking Lot”
· Finalist - Production & Post-Production - Cinematography for Audi of America titled “Final Breath”
· Finalist - TV/Cinema/Online Film - Campaign for Chipotle titled “Books”, “Musician”, “Nervous”, “Ocean”
We Are Unlimited, Chicago
· Gold - Design - Point-of-Sale for McDonald's titled “The Flip”
· Silver - Package Design - Special Editions for McDonald's titled “The Flip”
· Bronze - Ambient - Retail for McDonald's titled “The Flip”
Weber Shandwick, London
· Silver - Digital - Apps for Studytracks
Yessian Music, Detroit
· Finalist - Music & Sound - Music Original - Score for ProMax BDA Conference titled “Our Conference”
YouTube, New York
· Silver - Music Video - Best Music Video for Stormzy titled “Gang Signs & Prayer”
· Finalist - Branded Entertainment - Music Videos for Stormzy titled “Gang Signs & Prayer”
This year over 60 countries entered. Following judging, 10% were shortlisted of which 2% were awarded Gold, 2.6% Silver, 2.9% Bronze and 2.5% Finalist.
"LIA has probably become one of the toughest shows to win. The quality of judges is super, super high. Just because it is tough, doesn't mean that you don't enter. A true creative wants their work to be judged by the best and to be recognized by their peers for work that raises the standard," said Jeremy Craigen, Global Chief Creative Officer for Innocean and 2018 Jury President for Ambient, Print, Poster, Billboard and Verbal Identity.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, twelve GRAND LIAs were awarded:
ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”
Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”
Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”
Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”
BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”
DDB Chicago was awarded the Non-Traditional Grand LIA for Skittles “Exclusive the Rainbow”
Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge
Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge
McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”
Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”
Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”
The following companies were honored with the 2018 Global Of The Year Awards:
Global Client of the Year: Mars
Global Network of the Year: McCann Worldgroup
Global Agency of the Year: BBDO New York
Global Independent Agency of the Year: Jung von Matt, Hamburg
Global Health & Wellness and Medical Network of the Year: FCB Health
Global Production Company of the Year: MJZ
Global Post-Production Company of the Year: The Mill
Global Music & Sound Company of the Year: Rumble Studios, Sydney
The following companies were honored with the 2018 Regional Of The Year Awards for North America:
Regional Network of the Year: BBDO
Regional Agency of the Year: BBDO New York, New York
Regional Music & Sound Company of the Year: Barking Owl, Los Angeles
Regional Production Company of the Year: MJZ
Regional Post-Production Company of the Year: The Mill
Regional Health & Wellness and Medical Network of the Year: FCB Health
