adam&eveDDB is subverting the norms of the festive season with a campaign to raise awareness of the International Committee of the Re...
adam&eveDDB is subverting the norms of the festive season with a campaign to raise awareness of the International Committee of the Red Cross’ work to reunite missing people with their families across the world.
The near two-minute film entitled, ‘The one gift Santa can’t deliver’, was directed by Gary Freedman from production company, Independent.
This film highlights that, for most children, Christmas is anticipated with glee – a time for sparkling lights, indulgent relatives and, of course, Santa Claus and his sack full of presents. It then reinforces that hundreds of children are separated from their families by conflict, migration or natural disaster and live a life far removed from this ideal.
Set in a war zone, it tells the story of a little girl who has been separated from her family due to conflict. All she wants for Christmas is to be reunited with them, and the narrative follows a war-torn Santa Claus on a mission to make this Christmas wish come true.
The ad highlights the ICRC’s humanitarian work to reconnect those that have been separated all over the world – it is currently looking for more than 100,000 people who have been parted from their families by armed conflict or violence.
Breaking on Monday 26th November ‘The one gift Santa can't deliver’ runs until 31st December in markets including UK, France, Germany, Russia, Spain, Portugal, North America, Canada, Brazil, Argentina and Peru.
Jenni Smout, Communications Manager at the ICRC said: "We have been reconnecting families for over 150 years and it is some of the most important work we do. We are thrilled to be working again with adam&eveDDB - the agency which elevated Christmas advertising in the UK - to make more people aware of this crucial work as many of us plan to spend the Christmas period with our own families. We love how they subverted festive tropes we're used to seeing from brands, to remind us of the thousands of families around the world separated due to conflict, migration or natural disasters."
Mike Sutherland & Ant Nelson, ECDs at adam&eveDDB said: “The festive season is usually a time for family, gifts and celebration. But sadly, this is not the case for hundreds of children, torn apart from their families by conflict and natural disaster. We wanted to create a film that showed what Christmas is like for these children. At the same time, we wanted to create something that would cut through the usual Christmas schmaltz.”
Client: International Committee of the Red Cross
Brand: Restoring family links
Project name: The one gift Santa can't deliver
Client: Jenni Smout, Communications Manager
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson & Mike Sutherland
Copywriter: Mike Sutherland
Art Director: Ant Nelson
Agency Project Manager: Amy Waldman
Head of Film - Ben Sharpe
Agency Producer: Rosie Grayson
Planner: Hannah Mackenzie
Business Director: Mike Stern
Account Director: Emily Stewart
Designer/Typographer: Scott Silvey
Media agency: Client in house
Media planner: Client In house
Director: Gary Freedman
Production company: Independent
Executive Producer: Jani Guest / Verity White
Producer: Jacob Swan Hyam
Cinematographer: same as the DOP
D.O.P: Benoit Soler
Editing Company: The Play Room
Editor: Adam Spivey
Post Production: MPC
Post Producer: Grace Thorpe & Phil Whalley
VFX Supervisor: Dan Lorenzini
2D Artist: Dan Lorenzini, Jack Stone, Fraser Cleland
Colourist: Matthieu Toullet
Social versioning: Gutenberg Global
Music Supervisor: Leland Music
Audio Post Production: Wave Studios
Music Supervision: Leland Music Ltd
Music Supervisor: Codie Childs
Song: Happy Holiday
Composer: Irving Berlin
Artist: Frankie Vaughan
Record Label: Pickwick Group
Publisher: Universal Music Publishing
We are a creative communications agency made up of people from the worlds of advertising, design, content, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. We work with a range of clients including John Lewis, FIFA, Google, Marmite, Waitrose, Unilever, Samsung, Born Free, International Committee of the Red Cross and Volkswagen.
About the ICRC
The ICRC helps people around the world affected by armed conflict and other situations of violence, doing everything it can to protect their lives and dignity and to relieve their suffering. For more information about its work reuniting families, visit icrc.org