Grey London has developed a campaign for HSBC UK supporting UK businesses. The work promotes HSBC’s belief that more than ever in today’s ...
Grey London has developed a campaign for HSBC UK supporting UK businesses. The work promotes HSBC’s belief that more than ever in today’s environment being open to new opportunities and connected to a wider network is critical for business.
The campaign is led by a 60” hero film, called ‘Mind Your Business’ starring comedian Richard Ayoade in his third outing for HSBC.
The film features Richard delivering a rousing monologue to the nation. It begins on a park bench, with Ayoade reading a business newspaper, telling a dog peering round the newspaper to mind its own business.
Richard then travels the length and breadth of UK, seeing how businesses that are open to new ideas, open-minded and open to new places and markets are best set to thrive. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business.
“The advert translates what our brand promise ‘together we thrive’ means for businesses and the message is simple: in times of uncertainty, being open and connected is key for businesses to thrive and grow.” Sarah Mayall, Head of Campaigns.
Deputy Executive Creative Director Nick Rowland from Grey adds: “In a world of increasing barriers, this is the perfect time for a brand to celebrate the power of UK businesses embracing an outward and open attitude. And work with one of the UK’s star talents. And a dog.”
The work runs throughout the UK across TV, Print, OOH, Digital and social as well as via a podcast sponsorship.
This is the third film in the series following on from the two previous executions produced by JWT London.
The media agency was PHD, with agency Sideshow developing social content.
Head of Campaigns, HSBC UK: Sarah Mayall
Senior Campaigns Manager, HSBC UK: Rowena Williams
Campaigns Manager, HSBC UK: Jayden Taylor
Head of Marketing for Commercial Banking, HSBC UK: Marion Sanchez
Marketing Manager: Rob Webster
Deputy Executive Creative Director: Nick Rowland
Creative Director: Andy Garnett, Dan Cole
Copywriter: Emma Thomas
Art director: Ryan Delaney
Agency producer: Madeline Smith, Thea Evely
Creative producer: Julia Parry
Planner: Hayley Sivner
Media agency: PHD
Media planner: Mandy Cross, Georgia Vine
Production company: Darling Films
Director: Adam Gunser
Producer: Kelly Doyle, Carla Terranova
Editor: Ben Stephens @ Final Cut
DOP: Nanu Segal
Post-production: The Mill
Soundtrack composer: Nick Payne & Joe Rice @ SixtyFour Music
Audio post-production: Munzie Thind @ Grand Central