Penn State, a top-ranked school for academics and research, is breaking the mold of University advertising one step at a time. In a new sp...
Penn State, a top-ranked school for academics and research, is breaking the mold of University advertising one step at a time. In a new spot that debuted last weekend during the football team’s season-opener, Penn State illustrates how the students, faculty, community, staff and alumni collaborate to think, dream and push ideas out into the world together.
The spot, created by Decoded Advertising, peels back the lens behind the process, following an idea as it progresses from its humble beginnings in a notebook to the community, the world and beyond. Where many universities highlight mascots and campus buildings, this anthem film defies stereotypes and tropes to create something real, elevating real students and faculty in their element. Rooted in this work is the shared belief in the importance of positive ideas, which helps re-instill a sense of pride in the University.
This campaign wll be running on national TV and digitally. Decoded has worked with Penn State since 2016, producing work that has been shortlisted at the One Show.
Chief Executive Officer: Matt Rednor
Chief Creative Officer: David Weinstock
Executive Creative Director: Victor Sie
Executive Creative Director: Andy Currie
Junior Designer : Agnes Kan
Executive Producer: Shannon Barnes
Senior Producer: Jason Souter
Senior Producer: Sam Cosby
Group Brand Director: Katie Bartasevich
Group Brand Director: Lauren Sabedra
Brand Manager: Matt Greenberg
Production Company: HEY BABY FILMS
Director: Phillip Lopez
Executive Producer: Johnny Parker
Line Producer: Cara Scott
DP: Jeremy Snell
Editor: Adam Bazadona