In today's society, women across the world are having to play many different roles to accommodate their lifestyles; professional, moth...
In today's society, women across the world are having to play many different roles to accommodate their lifestyles; professional, mother, wife, friend, innovator, activist and often all of the above. Each part of their persona takes them on a different journey every day, with an even greater need for products that pertain to them all.
That's why, for the first time ever, TUMI innovative travel lifestyle brand -- is launching a female-driven global campaign to coincide with the launch of its newest women's collections.
Led by EP+Co, the new digital campaign is anchored around content created by legendary director Allen Coulter and featuring renowned actress and activist Rosario Dawson. Including a :60, :30 and four :15 spots, edited by Cut+Run's Gary Knight, the videos follow one woman's journey while highlighting the many different personas she takes on within her life. Showcasing TUMIs range of unique womens product, the contents celebrate how every woman - no matter what path she takes - can shift appearance, location, and motivation everyday, breaking barriers and never having to settle in just one role.
The integrated campaign also features a product website, designed by EP+Co, in addition to social and digital content which will begin rolling out July 16.
Agency: EP + Company
Chief Creative Officer: Con Williamson
Executive Creative Director: John Cornette
Associate Creative Director (Copy): Will Isom
Associate Creative Director (Art): Tim Kang
Art Director: Taylor Lucas
Director of Content Production: Danny Miller
Senior Content Producer: Charlotte Stirrup
Art Producer: Mary Ostoits
Senior Business Manager: Jeff Fischer
Managing Director: Kat Shafer
Account Director: Amanda Dwyer
Senior Account Manager: Elizabeth Crumpton
Planning Director: Emily Rule
Orlando Asson: Content Creator
Production Co.: Station Film
Director: Allen Coulter
Partner/Executive Producer: Caroline Gibney
Managing Partner: Stephen Orent
Line Producer: Tony McGarry
DP: Alex Lamarque
Service Company: Unit+Sofa, Prague
Editorial: Cut + Run
Editor: Gary Knight
Managing Director: Lauren Hertzberg
Head of Production: Ellese Jobin
Assistant Editor: Beau Dickson
Lead Artist: Joseph Grosso
Color: The Mill
Colorist: Damien Van Der Cruyssen
Audio Post Company: Sonic Union
Mixer / Sound Design: Fernando Ascani
Music Producer: Mike Boris
Original music: Quiet City
Shoot Location: Prague, Czech Republic