Australia is a sports mad nation. They’re rugby obsessed, love football, cricket and swimming. However, every 4 years something comes alo...
Australia is a sports mad nation. They’re rugby obsessed, love football, cricket and swimming. However, every 4 years something comes along so exciting that Australians everywhere put their first love aside and embrace something new: the FIFA World Cup™.
Hyundai has recruited high-profile athletes Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassadors. The three athletes worked with Hyundai to entice Australians to switch from their regular sporting loves to football as part of their FIFA World Cup campaign.
Oliver Mann, Marketing Director, Hyundai Motor Company Australia, notes: “Hyundai loves football. As the naming rights partner for the Hyundai A-League since its inception in 2005, we also support everything from grassroots football to the National Teams and the FIFA World Cup. This World Cup, Hyundai is inviting all Australians have a fling with football and get swept up in World Cup fever.”
Octagon: Lead agency
Innnocean: Creative agency
Initiative: Media buying
Reprise: Social media
Orchard: Web design
Chasing Albert: PR
Co-Maker: Social influencers