Since the beginning of 2018 the brand of comfort and well-being mattresses, Simmons, has been rolling out a new platform, created by agenc...
Since the beginning of 2018 the brand of comfort and well-being mattresses, Simmons, has been rolling out a new platform, created by agency Sid Lee Paris: “Tomorrow starts tonight.”
The tech-focused brand of the Adova group doesn’t view sleep as simply a break from the day, but rather time to recuperate and heal, time for our muscles to regenerate and our brain to recover. It allows us to think more clearly and better express ourselves during the waking hours. In short, sleep is more productive than we tend to think.
And because our nights determine our days, Simmons created ‘Good Sleep for Great Ideas’, a campaign promoting both the brand and its Air+mattress. The film, which centers on the idea of awakening the inner creativity that lies in each of us, illustrates the connection by masterfully transposing key moments of creativity, reflection and awareness into the rectangular form of a mattress.
About Sid Lee Paris:
The one step ahead collective. Sid Lee Paris has been our European hub since 2009, pushing the frontiers of creativity and collaboration from one of the most beloved cultural capitals in the world. Our Parisian team is at its best when it can custom-build solutions for advertisers, brands, and institutions to tackle some of their greatest business challenges. Our multi-disciplinary thinkers and makers bring forth the best of new Parisian flair, united in creating avant-garde work that resonates around the world.
Title: Good sleep, Great Ideas
AGENCY: SID LEE PARIS
Chairman / Creative Director: Sylvain THIRACHE
President: Johan DELPUECH
Managing Director: Mehdi BENALI
Commercial Director: Antoine FERRARI
Client Director: Thomas LEC’HVIEN
Account Manager: Nicolas BOIVIN
Creative Director: Stéphane SOUSSAN
Art Director: Romain LEHUR
Copywriter: Kim FROISSANT
Director of Production: Thomas LAGET
Producers: Marine REDON & Benoit FERNANDES
Production: GRAND CRÈME
Producer: Julia DUTRIEZ
Directors: Hugo KERR, Gabriel DUGUÉ
Producer : Benjamin DESPLANQUES
BRAND: SIMMONS (ADOVA GROUP)
CEO: Jacques SCHAFFNIT
Marketing Director: Amélie THIRIET
Brand Manager: Anne-Laure DRON
Communications Manager: Prescilia COCTEAU