The Coca-Cola and Regal Films program announced the 2018 student finalist winners at CinemaCon, the official convention of the National As...
The Coca-Cola and Regal Films program announced the 2018 student finalist winners at CinemaCon, the official convention of the National Association of Theatre Owners.
Clara Montague and Eva Kirie from Ithaca College won for their 35-second film, The Library, which will be shown this summer exclusively at Regal theatres nationwide. The duo will also receive a camera and equipment from RED Digital Cinema.
In “The Library”, a trip to the theatre provides the perfect study break. What starts out as an idea among two friends quickly brings together more classmates thanks to the movies, an ice-cold, refreshing Coca-Cola and salty, buttery Regal popcorn bring people together.
Students from 29 top college and university film schools participated in the 2018 Coca-Cola and Regal Films program. Five teams – Ithaca College, The School of Visual Arts, UCLA, Elon University and Columbia University – advanced to this year’s finals and each received $15,000 to create a 35-second commercial film.
A Red Ribbon panel comprised of Coca-Cola, Regal, Deluxe’s EFILM and entertainment and industry representatives selected this year’s winner based on creativity, creative fit and entertainment value.
“In partnership with Regal, we are proud to support this unique, exciting opportunity for young filmmakers,” said Krista Schulte, SVP, strategic partnership marketing, Coca-Cola North America. “We are always impressed by the students’ creativity, ingenuity and incredible talent throughout the filmmaking process.”