Synopsis: While the legal drinking age in most countries is regulated, the reality is that underaged drinking still happens and the number...
Synopsis: While the legal drinking age in most countries is regulated, the reality is that underaged drinking still happens and the number of teenagers killed in alcohol related car accidents is devastating. "Hyundai Protect" is the key to freedom for both parents and teens alike, giving teens the independence they crave and parents the peace of mind they deserve. This product is a key with an incorporated breathalyzer that makes the driver go through an alcohol test every time he/she wants to start the car.
Advert Title(s):Hyundai Protect
Project Title: Hyundai Protect, the key to freedom.
Media: TV Spot/Online Ad
Advertising Agency: Miami Ad School, Miami, United States.
Art Director: Giano Currie, Dexter Griffiths, Ashu Mas
Copywriter: Domingo Angelini, Tina Assadpour