Here is a fun, new campaign from Philadelphia-based creative agency Red Tettemer O’Connell + Partners . This work marks the agency’s first...
Here is a fun, new campaign from Philadelphia-based creative agency Red Tettemer O’Connell + Partners. This work marks the agency’s first national brand campaign for client Dietz & Watson, following the satiric, “Deli, Deli” initiative that launched around the Super Bowl in February.
For its newest national ad campaign, the brand taps into the power of family. Family-owned and operated since the company’s start almost 80 years ago, Dietz & Watson knows a thing or two about family and the role food like theirs plays in feeding those relationships. Aimed at extending brand awareness and recognition, this campaign marks a first for the brand – the first time Dietz & Watson has tapped celebrities to serve as the face of the brand and a campaign. Real-life couple Brooklyn Decker and Andy Roddick star in the ads, showing off their “family thing” in two spots, “Game Night” and “Hama Lisa.”
At the center of the “It’s a Family Thing” campaign are three playful TV spots featuring actress and model Brooklyn Decker and her tennis star husband Andy Roddick in very relatable couple situations.
Two of the ads launch today. “Game Night” (:60/:30 cut down) features the couple devouring a meat and cheese plate while having an unexpected game night for two, while “Hama Lisa” (:30 second spot), features Brooklyn raving about her perfect sandwich creation. These spots will run nationally in 20 US markets including top markets like Philadelphia, Boston, Chicago, and Washington DC. The third, remaining spot will air later this year.
Supporting elements span print, paid digital, out-of-home, radio, and POS, which will feature headlines that hint at charming and funny family moments. As a part of this, key retailers will be supported with targeted out-of-home, radio, digital, and social activations.
Millennial parents themselves, Brooklyn and Andy were a natural fit, as they embody the current generation of parents who value time spent with family, and friends who have become like family and want premium yet healthy meat and cheese options they can feel good about serving. Dietz & Watson is proud to share their Originals line featuring no antibiotics ever meats, rBGH free cheeses, and organic deli meats and franks.
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor & Chris Plehal
Art Director: Michelle Maben
Copywriters: Meghan Burns, Justin Ebert
Producers: Joe Mosca
Account Executive(s): Carla Mote, Susan Baraczek, Alex Cabrera, Jane Han
Photographer/Designer: Dominic Episcopo
Production Company: Pretty Bird
Director: Matt Piedmont
Director of Photography: Giles Dunning
Executive Producer: Ali Brown
Line Producer: Carr Donald
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix: Shake
Mixer: Mark Schultz