Independent creative agency 18 Feet & Rising has today launched a new campaign for the world’s leading fruit cider brand, Kopparberg, ...
Independent creative agency 18 Feet & Rising has today launched a new campaign for the world’s leading fruit cider brand, Kopparberg, entitled “Outside is Ours”, which looks to unlock the feeling of the best of times outside with friends.
The TVC depicts beautiful aerial sculptures being swept up into the sky by a desert wind, acting as a striking visual metaphor for how we all come alive when we’re enjoying our time together outside. Shot against a beautiful outdoor backdrop by director Noah Harris, of BlinkInk Films, the film acts as a rallying cry encouraging people to claim the outdoors in time for summer for good times and making memories.
The ads will run on TV, out of home, cinema, digital and social from 14th May, with media handled by Goodstuff. Beyond the film, the brand will also host its new experiential platform, The Kopparberg Outsider, at various festivals across the UK, alongside a series of social activations.
Will Thacker, ECD at 18 Feet & Rising said: “Festival season is about to kick-off, with cider, sunshine and friends. A generation has adopted Kopparberg as their drink of the summer and we set out to encapsulate that with the new brand positioning, “Outside is Ours”. The platform is a big step up for the brand; the ideas are founded in its Swedish roots and love of the outdoors, but also embrace the festival generation. As people we come to life outside, a place where our social barriers are broken down. The creative is a unique, fun and symbolic way of expressing this. A lot of talented people have come together and given their all to make this campaign a success.”
Rob Salvesen, Senior Marketing Manager at Kopparberg said: “We wanted to make the #OutsideIsOurs campaign remind our consumers about the great times they have had and are still to have outside with friends and evoke a strong emotional connection to the brand through its associated key drinking occasion , with 18 Feet & Rising and Noah at BlinkInk Films having perfectly captured that in a way that’s visually beautiful and very in keeping with the Kopparberg brand. We’re looking forward to seeing this campaign come alive whenever our consumers venture out to make memories this summer.”
18 Feet & Rising has been Kopparberg’s retained advertising agency for five years, since 2013.
Production Company – Blink Ink
Director – Noah Harris
Producer – Richard Fenton
Creatives – Toby Roberts & Louis Jopling
ECD – Will Thacker
Director of Production – James Faupel
Agency Producer – Russell Taylor
Assistant Producer – Lew O’Brien
Account Director – Anisha James
Strategy Partner – Rob Ward
Strategy Director – Jack Carrington
Strategist – Shu Han Lee
Editor – Max Windows @ Stitch
Post Production – Ludo Fealy @ nineteentwenty
Post Producer – Hannah Ruddleston @ nineteentwenty
Grade – Duncan Russell @ Freefolk
Sound Engineer – Anthony Moore @ Factory