Invariably Unexpected. Consistently Irreverent. Always Epic. Four Loko seldom follows the rules...The brand, in partnership with its agency...
Invariably Unexpected. Consistently Irreverent. Always Epic. Four Loko seldom follows the rules...The brand, in partnership with its agency Chemistry, is successfully flouting traditional conventions of social media. Videos targeted at twenty somethings must be 30 seconds or less, right? Nope. Four Loko’s content runs one minute plus—with some videos reaching over 1 million views.
Today, Four Loko is launching a new campaign called “People of Four Loko.”
Four Loko fans are some of the boldest people. In order to mix up the coverage of its Spring Escape event in Cancun, the brand and Chemistry decided that the wildest coverage they could share were these bold fans and exactly who they become during Spring Escape. For the spots, spring breakers were interviewed to learn more about their nitty, gritty and wildest Four Loko stories. Of course, when you ask for the real deal with Four Loko fans, you’re going to get some pretty NSFW answers. So while the videos show as much as possible, they wanted to let Cancun’s epic spring break setting do the talking when possible.