We are proud to present a new spec ad by two students from the Miami Ad School in New York, Alessandra Divizia & Burk Smyth. When a...
We are proud to present a new spec ad by two students from the Miami Ad School in New York, Alessandra Divizia & Burk Smyth.
When asked to describe their campaign, Alessandra notes, "Diesel is a lifestyle brand for rebellious and irreverent people. They challenge norms and prioritize having fun over following the rules. Our Idea is to create pint ads that will embrace the absurdity of the current news cycle."
Burk Smyth adds, "Channeling their rebellious and irreverent spirit, Italian clothing brand Diesel launched a new advertising campaign titled “Embrace It.” Focused on the tumult of today’s world—in particular, the Stormy Daniels/Donald Trump saga—the campaign encourages people to embrace the absurd and ride the chaos of life. The brand plans on launching different executions as more stories pop up."
Advertised brand: Diesel
Advert title: Stormy News
Translation of headline to English:
Advertising Agency: Miami Ad School, NY, US
Tutor: James Wohl
Art Director: Alessandra Divizia
Copywriter: Burk Smyth
Published/Released: March, 2018