Award-winning studio Aardman has teamed up with the global campaign, Malaria Must Die So Millions Can Live, to raise awareness of the dead...
Award-winning studio Aardman has teamed up with the global campaign, Malaria Must Die So Millions Can Live, to raise awareness of the deadly history of malaria and call upon leaders to “unite and fight” the disease that takes the life of a child every two minutes.
Launching on Commonwealth Day the new animation, voiced by actor Hugh Laurie, takes viewers through the history of the disease from the first recorded case in Ancient China – 4,718 years ago - to current day. This engaging short film by Aardman also highlights the huge progress that’s been made in the fight against malaria, whilst reminding us that half the world’s population are still at risk. The disease tragically claims 445,000 lives a year – a child every two minutes - and over half of these deaths occur in Commonwealth countries.
The animation is part of the continued campaign call for leaders meeting at the Commonwealth Heads of Government Meeting (CHOGM) in London, April 2018, to take concerted action. Commonwealth populations are disproportionately affected by the disease and leaders are being urged to make new commitments to beating it at CHOGM.
Speaking about the animiation and his involvement, Hugh Laurie said; "This wonderful animation by Aardman tells the story of malaria, our oldest and deadliest enemy - an enemy we’re now in a position to defeat, once and for all.”
“I am proud to be part of this campaign calling for bold, political action to fight the disease, because it remains one of the biggest killers of children and yet is entirely preventable, and costs less than a cup of tea to treat. We can all make tea, can’t we? I hope everyone who watches this film shares it and supports the Malaria Must Die campaign, so that millions can live.”
The animation will be shown today during a Commonwealth Day reception at the Houses of Parliament where Secretary of State for International Development, Penny Mordaunt MP, will speak about the UK’s support for the malaria fight which has played a pivotal role in the phenomenal progress of recent years saving over 7 million lives, cutting deaths by over 60%.
International Development Secretary Penny Mordaunt said, “We know malaria still causes one out of ten child deaths in Africa and costs its economies billions every year. We also know progress on reducing malaria cases has stalled, which is why it is so important it is discussed at this year’s Commonwealth Heads of Government Meeting.
The UK is a leader in the fight against malaria and has been for many years. We are the second largest international funder in the world and invest in treatment, prevention and research, including fighting against the threat of drug resistance.”
Commenting on the new Aardman animation she continued, “This fantastic animation will not only show the huge amount of progress made on reducing malaria, but will also raise awareness of the work still to be done to protect those at risk.”
This new animation for Malaria Must Die continues the tradition of Aardman creating content for charities and not for profit organisations, helping them to communicate complex messages through the medium of animation. Recent projects include Share the Orange and Santa Forgot for Alzheimer’s Research UK and Pantosaurus for the NSPCC.
Danny Capozzi, Animation Director at Aardman added, “We love making films for charities because it gives us the opportunity to use our creativity in a meaningful way beyond simply entertaining. Storytelling through animation can be a powerful tool in helping people to understand complex or difficult subjects and we felt it was important to take a sensitive approach to recounting the history of malaria. We hope that our film achieves this by communicating a difficult message in an accessible way for the Malaria Must Die campaign and helps in the fight against this terrible disease.”
Capozzi continues, “Being a film about the history of Malaria, we wanted it to have a vintage 8mm projector feel but with a unique graphic style that would capture the audiences attention. The production of the film was very fluid and organic and we added little gags and funny nuances along the way, becoming richer every day.”
James Whiting, Executive Director of Malaria No More UK (the NGO convening the campaign on behalf of the global malaria community) said, “Malaria has an ancient and deadly history: from infecting the dinosaurs to playing a part in the fall of the Roman Empire. Despite best efforts to end malaria and huge progress in recent years, it still kills nearly half a million people every year. And we at a risk of losing some of the hard won progress due to plateauing funding, growing resistance and declining political will. We know how to better treat, test and track the disease and we must act now to get back on track to end this deadly killer.”
Facts about malaria
Malaria is the world’s oldest and deadliest disease. 100 million years ago dinosaurs carried the disease. The first recorded human case was 2700 BC in Ancient China. A century later, in Ancient Egypt, pyramid leaders ate garlic to keep it at bay and Cleopatra slept under a bed net. At its peak, malaria affected every continent in the world except Antarctica. Over the last 15 years, there has been unprecedented progress in fighting the disease, with 7 million lives saved. Yet today a child dies from malaria every two minutes
Malaria Must Die, So Millions Can Live
Malaria Must Die is a global campaign backed by a wide coalition of organisations and celebrities, who are calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. It aims to inspire support and build a strong mandate for bold political action to end malaria for good. The first focus of the campaign is the Commonwealth Heads of Government Meeting being hosted in London in April 2018. (Malaria No More UK is convening the campaign on behalf of the global malaria community).
Malaria No More UK
Malaria No More is a UK charity determined to end malaria by inspiring the UK public, businesses and government to fight for a malaria-free world. www.malarianomore.org.uk
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, series, advertising and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions www.aardman.com