Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for onese...
Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit.
Eric Holterhues, managing director of Oikocredit: “Our commercial introduces Asha from India who has a dream of opening her own workshop. This dream is presented in a traditional Bollywood setting. In the commercial, when we step out of her dream, we are confronted with the real situation faced by Asha and many others like her. Through Oikocredit, we can all help entrepreneurial people make their dreams become a reality; not by donating money, but by investing in microcredit so that they can borrow funds. This results in commitment from local communities and means that as an Oikocredit client you can feel good about your investment and its return.”
Marnix Tiggeloven, head of Fitzroy: “We’re unbelievably proud of producing this commercial with relatively limited resources and for a very worthy client. All of us should really consider joining Oikocredit in order to stimulate human enterprise even further.”
The commercial was directed by Marco Grandia and produced by Fitzroy in collaboration with Hectic Content Mumbai. The film can be seen on television and online and is supported by banners, DM's and advertorials.
Responsible at client: Eric Holterhues
RTV producer: Fatima Engelhard
Director: Marco Grandia
D.o.P.: Sundeep Chatterjee
Line Production: Hectic Content
Editor: Lisette van der Lee
Postproduction: De Grot
Sounddesign: Haaifaai De luxe