IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance. ...
IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance. The inspirational spot encapsulates the brand’s new global communication platform, “Fearlessly Independent Since 1906,” and reflects its heritage, commitment to quality and non-conventional values as an independent global sports company. New Balance brand ambassadors star in the adrenaline-fueled spot, including shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player turned manager Jürgen Klopp, track and field world record setter Brenda Martinez and “east coast legend” professional skater PJ Ladd. Set to the dynamic beats of the electropop track “Turning Heads” by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas.
Watch the full spot here:
Learn more about New Balance’s “Fearlessly Independent Since 1906” campaign: http://www.newbalance.com/fearlessly-independent/
Founder / Executive Producer: Justin Barocas
HoP / Creative Director: Carlos Naude
Creative Director: Gordon Hull
Account Director: Jared Shulam
Producer: Troy Smith
Executive Producer: Joe Masi
Executive Producer: Alana Hearn
Director: Philip Andelman
Dir. of Photography: Jody Lee Lipes
Producer: Josh Goldstein