Hum by Verizon launched their newest “Driving Good” campaign. The work, created by agency Rokkan, recognizes extraordinary people who, eve...
Hum by Verizon launched their newest “Driving Good” campaign. The work, created by agency Rokkan, recognizes extraordinary people who, every day, are working hard to make their corner of the universe a little better—and who rely on their cars to get there. By sharing their stories with the world, Hum aims to shine a light on the amazing work they're doing, and hopefully inspire others to use their cars for good in their communities.
“The thinking is pretty simple” said Laura Mulloy, SVP, executive creative director at Rokkan. “every day, drivers are out there doing remarkable things for their communities. But drivers are really only as reliable as their cars . And as makers of connected car technology, Hum has an opportunity to shine a light on people who drive to do good."
“We rely on our cars to get us where we are going, every day- so Hum makes technology that helps keep drivers safer on the road, and their cars running at their best.” –said Brad Schneck who leads marketing for Hum at Verizon Telematics. “The Driving Good campaign recognizes extraordinary people who, are doing great things to making their communities better—and rely on their cars to get there. "By sharing their stories, we hope to inspire and remind people how instrumental our car's reliability is to our lives."
Executive producer: Tina Lam
CCO: Brian Carley
ECD: Laura Mulloy
CD: Anthony DiPaula
CD: Jeff Samson
Senior Copywriter: Amanda Caldari
Copywriter: Ben Kraft
Art directors: Rachel Sheeran, Ariel Hammer
Account Director: Leah Fullem
Account Executive: Meredith St. Clair
Senior Strategist: Diana Heald
Director – Kat Keene
Director of Photography – Ethan Palmer
Executive Producer – Toni Lipari
Line Producer – Patrick Donovan
Post Production – Wax
Editor – Georgia Dodson
Assistant Editor – Audrey Weiner
Producer – Annabelle Cuthbert
Flame Artist – Rich Siciliano
Colorists – Matt Rosenblum, Steve Picano