During Super Bowl LII on Feb. 4, 2018, Coca-Cola celebrates the uniqueness of all 7 billion people on the planet, stating that it has a dri...
During Super Bowl LII on Feb. 4, 2018, Coca-Cola celebrates the uniqueness of all 7 billion people on the planet, stating that it has a drink for every single one of them. Whether that person is a traveling balloon vendor, a paraplegic athlete or a cowboy gazing up at the starry night sky, the soda maker says there are countless ways to "enjoy yours" by all walks of life. Foregoing sameness and instead reveling in the idiosyncrasies that make them individuals, everybody grabs a Coke before embarking on their own adventures.
As Coca Cola notes:
There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we're different, there's a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or an ice-cold Coke Life, or a Coke Zero sugar in a can, there's a refreshing way to Enjoy Yours.
There’s a Coke for he, and she,
and her, and me, and them.
There’s a different Coke for all of us––
Especially one for him.
No feet have wandered where you’ve walked,
No eyes saw what you’ve seen.
No one’s lived the life you live,
No head has held your dreams.
To act the same would be mundane—
what a boring thing to do!
That’s why there is just one me
and a billion unique yous.
We all have different looks and loves,
likes and dislikes, too—
But there’s a Coke for we and us,
and there’s a Coke for you.
Agency - Wieden+Kennedy Portland
Production - Epoch Films
Director - Alma Har’el ...
Producer - Christopher Leggett, Melissa Culligan